Marketing
Tuesday February 23, 2021 By David Quintanilla
Spotify is Looking to Make Podcasts a Bigger Focus, with New Tools to Translate Written Content in Audio Feeds


Contemplating stepping into podcasts however unsure the place to start?

You might quickly have a brand new choice, with Spotify working on a new process that may allow individuals to transform their written WordPress weblog posts into audio content material.

As reported by Axios, Spotify is partnering with WordPress to translate written content material immediately into podcasts through its podcast creator platform Anchor. That can present new methods to succeed in wider audiences together with your written work.

Podcasts have been steadily rising over the previous couple of years, with 55% of the US population listening to no less than one podcast in 2020 – up from 51% in 2019.

As you may see on this chart, from the latest Edison Infinite Dial report, round 104 million People now hearken to podcasts month-to-month, and the extra intimate engagement of the medium makes it nice for establishing stronger reference to audiences, and bettering the resonance and recall of podcast advertisements.

However like video, creating nice podcast content material just isn’t essentially straightforward. As such, offering extra methods to facilitate podcast listening might be one other ‘in’ for these trying to faucet into the medium, whereas additionally giving companies and creators one other means to check whether or not their viewers is definitely concerned with consuming their materials in podcast type.

Axios further notes that Spotify is wanting so as to add a number of extra podcast enhancements:

“Within the coming months, Anchor will allow extra creators so as to add movies to their podcasts. This performance is at the moment obtainable to music artists. Spotify can be launching interactivity instruments like polls and Q&A options for podcasters utilizing Anchor.”

The announcement comes from Spotify’s ‘Stream On’ showcase occasion, the place it additionally announced new audio high quality enhancements and additional growth into extra markets.

Spotify markets

That might open up new alternatives, particularly with Spotify trying to make podcasts an even bigger focus of its app shifting ahead.

With the rising recognition of social audio apps like Clubhouse, it is clear that audio connection has a spot within the fashionable digital panorama. Podcasts might present a key avenue on this respect, and whereas these new choices won’t find yourself being the factor to in the end solidify your podcasting method, it might be one other method to faucet into this development, and join with a wider viewers. 



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