Branding
Tuesday March 9, 2021 By David Quintanilla
Sound Sparkling Beverages Retro-Inspired Rebrand Gives Off The Right Vibe | Dieline


The financial disruption as a result of pandemic created ripples throughout each sector. Some suffered greater than others, notably in leisure, hospitality, and foodservice. Eating places having to shut on-site eating bore the brunt of the influence, however much less seen have been the ancillary companies counting on the identical on-site eating, resembling suppliers and purveyors. Sound, a glowing beverage firm, was a kind of companies.

Primarily centered on the foodservice business, Sound noticed their month-to-month gross sales drop from 6 to 4 figures in March 2020 and have been confronted with shifting its enterprise to e-commerce and retail. As a part of the change, Sound refreshed the model and the packaging to face out in retail.

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Editorial photograph
Earlier than and after.

The earlier packaging was engaging however restrained. Sound’s cans and labels have simply sufficient coloration to face out in a restaurant cooler however maybe too reserved to seize customers’ consideration within the crowded glowing beverage house. The earlier visible identification broke out plenty of the label house with stark and contrasting packing containers with ingredient labels and graphics. 

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Editorial photograph
Editorial photograph
Editorial photograph
Cans, earlier than and after.
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Bottles, earlier than and after.

The brand new packaging, nevertheless, takes the mellow vibes of the outdated containers however lends it a cool disco aptitude with undulating and rounded ribbons that discovered inspiration in sound waves. The copy will get nestled within the detrimental house, they usually even managed to kick plastic out of the packaging equation by switching to glass bottles, making for an entirely uncluttered, sustainable affair.

Editorial photograph
Editorial photograph

Sound’s new visible identification is daring, a throwback, and has an lively aesthetic that’s extra in demand now than earlier than. The rebrand additionally works effectively on-line, each in e-commerce and social media, essential channels now because the gradual reopening of indoor and on-site eating is barely simply starting. Sound, similar to the remainder of us, should wait it out a bit extra and adapt till the economic system is again in full swing.

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