The model redesign for So Natural, a brand new line of natural and pre-packaged meals, juices, jams, grains, and oils, invokes a sense of concord and belief.
Using a wealthy inexperienced to symbolize nature, together with crisp pictures, So Natural establishes itself as a hip and alluring model with out coming throughout as chilly. The redesign makes high quality entrance and heart, instilling a sense of confidence that ensures they’re selecting a more healthy weight loss plan for his or her household.
BrandMe has created a brand new search for Sainsbury’s SO Natural vary establishing a robust, iconic model mark that brings the model according to the fashionable shoppers’ perspective in direction of the natural class. The brand new, daring and engaging look and robust tone of voice stand out in a world of growing meals tendencies that ooze character, character and heat. The identity-led redesign focuses on constructing a extra interesting model positioning. The brand encourages shoppers to stay in concord with nature and have a good time the real imperfection of natural produce, while the recognizable colours and iconic model mark reassure them of the premium high quality and experience that the Sainsbury’s title brings to the vary.
Coulter Patton, Affiliate Director at BrandMe says: “It turned clear that what SO Natural wanted was extra heat and emotion to hook shoppers again into the class. We wished the brand new model mark to hold the story of nature’s abundance and imperfectly sincere merchandise, to faucet into the rising have to stay in concord with nature”.
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