Marketing
Friday February 19, 2021 By David Quintanilla
Snapchat Shares New Insights into Gen Z Consumption and Engagement Trends


Seeking to get a greater understanding of Gen Z, and the position that Snapchat would possibly play in your advertising and outreach efforts?

Right now, Snapchat has published a new, 60-page ‘Snapchat Generation’ report, which contains responses from over 27,000 each day Snapchat customers, from numerous areas, and offers a variety of insights into the evolving behaviors and habits of this youthful viewers.

There is a heap of data included within the full report, which you’ll obtain here, whereas there are additionally regional variants for chosen markets.

This is a take a look at among the key, common findings from the outcomes.

First off, Snapchat notes that the subsequent era is considerably extra more likely to talk with pictures over textual content.

Snapchat Generation report

That factors to the rising recognition of the Tales format, and even TikTok – relatively than speaking by way of conventional means, youthful customers are more and more participating by way of visible mediums to raised talk context and nuance. Capturing a video will specific a response or response much better than phrases, and emojis can also convey extra which means in fewer characters. It is a key notice for manufacturers trying to join with this cohort.

The outcomes additionally present that youthful customers really feel extra empowered to affect change by way of digital connectivity.

Snapchat Generation report

Whereas they’re additionally trying to make use of their affect to encourage extra accountable company habits.

Snapchat Generation report

It is a level that is been reiterated in numerous Gen Z research – youthful customers are more and more conscious of social points, and wish to manufacturers that specific their stance on such.

Snapchat additionally notes that Snapchat customers usually have greater discretionary spending capability than non Snapchat customers.

Snapchat Generation report

Which has all the time been the case – Snapchat has all the time been in style with greater earnings audiences, for no matter motive. 

Unsurprisingly, Snapchatters are additionally more and more trying to interact with new expertise, like AR, inside their purchasing experiences.

Snapchat Generation report

AR is slowly gaining momentum, and changing into a much bigger consideration. Price additionally noting that 59 million Snapchat users engaged with AR instruments within the app over Tremendous Bowl weekend just lately, with a number of big-name manufacturers launching AR-linked campaigns. 

Price contemplating in your strategy.

There’s much more within the full report, which is accessible here, and in the event you’re trying to join with youthful customers, it is undoubtedly price a learn.



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