Marketing
Thursday May 20, 2021 By David Quintanilla
Snapchat Adds New Lenses and Stickers in Support of Asian and Pacific Islander Heritage Month


Snapchat has added some new creative tools to assist customers have fun Asian Pacific Islander Desi American (APIDA) Heritage Month, together with themed Lenses, new stickers and extra.

Snapchat API Month Lenses

As defined by Snapchat:

“To honor the variety of APIDA experiences, we teamed up with a lot of APIDA creatives together with Jiqai WangBadal Patel and Rachel Newman to develop a sequence of “I Am APIDA” Lenses to uplift Snapchatters and encourage them to specific themselves and their identities. We’re additionally releasing extra Lenses, Filters and the APIDA Pleasure Sticker Pack to permit Snapchatters to have fun their heritage throughout the many nations, languages and cultures that make up the APIDA group.”

Asian and Pacific Islander Heritage Month is now nicely underway, and Snapchat is trying to present extra methods for its customers to share their help – which is very necessary this 12 months given the rise in race-based violence occurring in opposition to Asian communities in varied areas.

Certainly, Snapchat additionally just lately shared some new research into how its customers are planning to mark the occasion, and their expectations round how manufacturers look to point out their help for the API group.

Snapchat API month research

Snapchat is eager to place extra concentrate on this ingredient, with a view to facilitating extra group help and understanding.

That can even embrace the launch of a brand new Snap Authentic Collection entitled “As I Am”:

“…a primary particular person sequence about Asian-Individuals, meant to problem and break down stereotypes, handle ongoing discrimination, hate crimes and terrorism, whereas additionally shedding gentle on and celebrating the various array of experiences Asian-American folks have at this time.” 

This is a crucial consideration for everybody, in exhibiting help for our broader group, and solidarity with API individuals who could also be focused on account of misguided angst. It might not seem to be a significant factor – including a sticker or utilizing a Lens in help – but it surely could possibly be simply what any person you realize must see so as to really feel that they’ve that connection.

It is value contemplating, and exhibiting help the place you may.

You’ll be able to add these new Lenses by scanning these Snapcodes:

Snapchat API Snapcodes



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