Marketing
Thursday April 8, 2021 By David Quintanilla
Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts


Snapchat has taken one other step in its shift in the direction of built-in eCommerce with the acquisition of Screenshop, an app which scans your photographs to establish your required type decisions, then offers clothes suggestions primarily based on these findings.

Screenshop

As reported by The Information, Snapchat can be trying to incorporate Screenshop into its broader, AR-integrated eCommerce efforts, which have been gaining momentum of late.

“Snap plans to announce the eCommerce push at its annual developer convention in late Could within the type of a brand new procuring advice function that can primarily be accessible inside Reminiscences, a piece of Snapchat the place customers accumulate photographs and movies to view later.”

Based on The Info, Snapchat’s new Screenshop course of will contain the app scanning the pictures saved to your Reminiscences, with a purpose to then spotlight related merchandise that could be of curiosity.

Launched in 2017, Screenshop gained early traction after being advisable by Kim Kardashian in her Instagram posts. Kardashian had really acted as an adviser on the UI within the early levels of the app, and it is since gone on to combine product suggestions from over 450 retail and model companions, together with Nordstrom, Saks Fifth Avenue, Selfridges and extra.

Now, Snapchat will add the instrument into its procuring integrations, which has already seen Snap develop new Bitmoji fashion products to spice up branding efforts, and AR try-on tools for make-up and footwear.

Snapchat AR try on

And Snapchat could also be near taking the following step – with the event of its full-body tracking process for AR, Snapchat is already investigating new methods to assist customers nearly try-on extra gadgets of clothes, with a view to advancing on-line procuring choices.

And with Snap additionally reportedly growing a brand new, AR-enabled version of Spectacles, the app is poised to stay on the reducing fringe of the following AR evolution, which has the potential to rework on-line procuring, in numerous methods.

Given this, the acquisition of Screenshop makes good sense, and it will be fascinating to see how Snap appears to be like to combine the performance when it makes an official announcement.

Snapchat’s 2021 Partner Summit can be held on Could twentieth by way of a digital occasion.



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