Branding
Friday February 26, 2021 By David Quintanilla
Smoothness & Style Come Together To Bring You SAXX | Dieline


Simply in time for Valentine’s Day, SAXX launched a premium cashmere mix underwear line. The Mega Lux features a brief sleeve crew neck shirt and a pair of boxer briefs.

SAXX contracted Andrew Zo to create a refreshing, new packaging for his or her most luxurious line to this point. Selecting a linear route, emphasizing construction and irregular angles, Andrew Zo was daring in methods and standard in others. For instance, the easy white and black colour palette is conventional; in the meantime, the dearth of labeling and data, sans the brand within the heart and the sticker closure, deliver on a extra fashionable really feel. In each regard, the packaging screams luxurious from in and out. 


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SAXX is a premium underwear model designed to problem on a regular basis discomfort. “Every pair of SAXX Underwear comes geared up with the BallPark Pouch™. Designed to cut back friction. The patented 3D hammock-shaped pouch reduces pores and skin on pores and skin contact and retains every thing in place.”

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The brand new packaging design is way of life impressed and focuses on the unboxing expertise. Being an e-commerce unique merchandise, the workforce wished to make sure the acquisition expertise can be elevated in comparison with different SAXX merchandise. To realize a memorable unboxing expertise, a number of design particulars have been thought-about. First, a textured paper was chosen to offer a extra tactile expertise. Silver foil end was utilized to create the premium aesthetics. Moreover, the construction of the folded carton encompasses a tapered edge, which was impressed by the usual SAXX packaging.

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The largest problem for the design was to make sure the fee was inside finances. This was achieved by designing a single field that would bundle the brief sleeve or the boxer temporary. As there’s a massive dimension distinction between the 2, a detachable insert was designed for the boxer temporary. The insert fills up the additional area to make sure the product matches snugly inside the identical field. 

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Being as it’s an online-only product, promoting factors and different data was not required on the packaging. The workforce took benefit of this setup and eliminated any model particular prints, making the field common and reusable. Product particular data reminiscent of nation of origin, cloth content material and bar code was moved to a sticker, which additionally works to seal the bundle itself. With these design selections, SKUs have been saved to a minimal and prices saved low.

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