Branding
Thursday April 1, 2021 By David Quintanilla
Skin Care Brand Cottonly Is Turning A Basic Annoyance Into A Daily Ritual | Dieline


Tissues and make-up wipes are a continuing refined reminder that people will not be an ideal species. I imply, let’s be trustworthy, why do our noses even must run? Whereas we, sadly, cannot repair the existential problems with the human race, we will fortunately repair packaging. 

The Australian skincare model, Cottonly, is taking up the trade by storm and serving to to refine and sustainably improve our day by day cleaning routine. The packaging consists of a thoughtfully impartial design with muted colours to pair with any shelf or countertop. These merchandise have packaging to make a beforehand rudimentary course of extra elevated and really feel extra like self-care than a chore.


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Cottonly is a brand new Australian skincare model on a mission to take your day by day cleaning regime to the subsequent stage, sustainably. After struggling for years with pores and skin issues, Sarah and Elaine, founders of Cottonly, determined to launch their very own skincare line, beginning with the primary (and arguably most vital) step in a skincare routine: cleaning. Embracing the pure qualities of cotton, they developed a spread of compostable wipes, every woven with numerous patterns to deal with totally different pores and skin issues.

Whereas the founders had been well-versed in the advantages of a dry wipe, we would have liked to introduce the idea to a brand new viewers. By an elevated aesthetic, earthy color palette, tactile particulars and shelfie-worthy packaging, we created a model system that comes collectively to specific the transformative results of taking the rudimentary routine of cleaning your face and elevating it to an indulgent ritual.

Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph



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