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Monday May 24, 2021 By David Quintanilla
Shea Couleé and Goose Island Collab Comes in Fiercely Designed Cans | Dieline


As a part of their continued collaboration with brewery Goose Island, RuPaul’s Drag Race All-Stars’ champion Shea Couleé is getting one other beer of her personal. 

“Shea Coul-Alé: Royal Version” is coming to Chicago, NYC, Philadelphia, and St. Louis in late Might. The limited-edition beer is described as “a flavorful, fierce, tropical wheat ale that’s dramatically bursting with pineapple, adopted by hints of orange zest,” a brew to be loved outside at rooftop events and yard cookouts. They launched the particular version in partnership with DoStuff Media, a community of user-guided curated occasion lists throughout 21 cities.

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The packaging contains a fiercely fabulous label shimmering with Goose Island’s signature goose with lengthy lashes, a crown, and a glistening end, in addition to a gradient that goes from purple to yellow down alongside the can. Copy on one aspect reads, “She’s right here, she’s queer, and that is her 12 months,” in sturdy, heavy sort that’s tempered by fading and incorporating it into the label background.

Editorial photograph
Editorial photograph

Moreover, the Drag Race champion has collaborated with chef Henry Pariser to create a particular hamburger served throughout Satisfaction month at Goose Island’s Clybourne Brewhouse.

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Editorial photograph

“My title is Shea Couleé, and I didn’t come to play. I got here to SAY, ‘You might be formally invited to my Royal cookout!’ After releasing the smash-hit Shea Coul-Alé final 12 months, Goose Island Beer Co., DoStuff Media, & myself have come collectively once more to deliver you this summer time’s DRAGGIEST beer, Shea Coul-Alé: Royal Version. We gave final 12 months’s mild and lemony city wheat pale ale an improve by utilizing pineapple puree for a enjoyable and recent style positive to please. It’s been some time since we’ve been capable of rejoice with our chosen household, and I can’t WAIT to do it whereas having fun with a pleasant chilly glass of Shea Coul-Alé: Royal Version, a beer we will all take pleasure in, with PRIDE” mentioned Shea in a press launch.

Editorial photograph
Editorial photograph

Presale begins Might twenty fourth on Goose Island’s Onzr website, with two {dollars} from the sale of each case of the special-edition ale benefiting Brave Space Alliance, the primary Black-led and trans-led LGBTQIA+ Middle whose house is on Chicago’s South Aspect.



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