Branding
Monday May 31, 2021 By David Quintanilla
See The Beauty In Marina Willer And Pentagram’s Design For Camu C | Dieline


A pink and purple packaging colour mixture makes my coronary heart sing with pleasure. Marina Willer and Pentagram are making my coronary heart sing with their beautiful design for Camu C, a brand new ready-to-drink model from Lifestar. The recent and daring typographic design proves that this model is assured, enjoyable, and recent. This spirited id is certain to face out in a crowded drink market; who might deny that massive, shiny, and funky “C?”


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Pentagram has created the model id for Camu C, a brand new Able to Drink shopper drinks model from Lifestar, a subsidiary of RS Group in Thailand. RTD drinks (which embody iced tea, flavoured waters and natural and CBT drinks) present customers with a more healthy different to fizzy drinks and are a fast-growing market worldwide. Camu C takes its identify from Camu Camu, an Amazonian berry fruit that resembles a cherry and has one of many highest Vitamin C ranges within the plant world. Thought-about to be a superfood, it may be added to meals and drinks as a well being complement. Additionally excessive in flavonoids, its key advantages are its antioxidant and detox properties and its potential to enhance pores and skin, and enhance power ranges and the immune system.Pentagram’s design staff was requested to create a model technique to articulate the distinctive character of Camu C and a model id system that might work throughout numerous print and on-line functions, together with packaging, print and billboard adverts, in addition to on the web site, social media, on digital banners and in animations for internet marketing.The staff’s goal was to have a good time the well being advantages of consuming Camu C whereas interesting to its younger and health-conscious viewers. The assured typographic method incorporates a curvy Camu C brand comprised of a customized model of the typeface Good Lady. The tone of voice and use of typography performs with the recent and enjoyable really feel of the model.

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Color performs a key half within the model id, with a vibrant color palette composed of pinks and greens, impressed by the Camu Camu berries and their leaves. Camu C has launched with a low sugar 200% (Thai RDI) Vitamin C drink. Shiny pink Camu Camu berries function on the label—these are a nod to the drink’s all-natural components and a particular mild pink letter ‘C’ on the darkish pink cap makes the drink immediately recognisable on the shelf.Pentagram has created a vibrant and spirited model id for Camu C, which is able to assist it stand out in an already crowded market. Rejecting the clichés of well being or efficiency drinks manufacturers, the brand new model id performs to the strengths of the drink’s wholesome components, reassuring us that Camu C is enjoyable and pleasing to drink, in addition to being good for us.

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