Branding
Tuesday June 8, 2021 By David Quintanilla
Sabaziotis’ Family Olive Oil Is Pure Joy In A Bottle | Dieline


Aris Pasouris designed packaging that makes an announcement for Saba’s, the olive oil firm that has been within the Sabaziotis household for 3 generations. Not solely is the yellow bottle totally showstopping and distinctive, the illustrations on the facet of the bottle showcase the familial particulars of customs in addition to the happiness of celebration. Pure pleasure flows from the packaging, and it virtually looks like there is a potion of youth inside the bottle and never merely olive oil.


Editorial photograph

Naming and packaging design for a small manufacturing of additional virgin olive oil from the household olive groves of Dimitris Sabaziotis.

The Sabaziotis household has been producing olive oil for 3 generations. Yearly, in the course of the harvest season, all relations historically collect and take part in olive selecting. Till right this moment as the corporate has been taken over by Dimitris, one of many household’s two sons- though the method has been developed due to a collection of recent manufacturing processes, making olive oil stays a ritual for the Sabaziotis household.

Sabaziotis Household -> Sabaziotis -> Sabas -> Samba -> Dance -> Saba’s Household

The title Saba’s sounds much like the music and dance style samba. Dancing, considered one of samba’s key elements, and the household work within the olive grove, had been the defining components within the creation of the brand new product identification.

Editorial photograph

The illustration, impressed by the lino printing approach, with references from the traditional custom of oil manufacturing and the types of black-figure ornamental pottery, captures the harvesting course of by way of the participation of the household, as all of them dance round an olive tree, celebrating the yr’s harvest. In full shading black, the typography is a mix of Helvetica common for the principle textual content and Octane, in skinny condensed and black prolonged weights, to venture a contemporary really feel due to its playful variable and to emphasise the title’s musicality.

The container was chosen to be monochromatic, a vibrant yellow with a transparent reference to the emblematic colour of the Samba dancers’ costumes. The title, the colour, the illustration and the typography of Saba’s Household spotlight the worth of the small olive oil manufacturing from household olive groves, in a packaging venture that mixes the weather of formality and custom with the enjoyment of celebration.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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