The playful hen operating throughout the package deal for Ryabchick provides a whimsical component to a brand new, contemporary snack. Jettisoning the standard packaging design for jerkies, Ryabchick breathes contemporary life into the dehydrated meats class.

Ryabchick are skinny hen filet slices with soy sauce. Air-dried and crunchy. Its a brand new form of snack for the Ukrainian market — kinda like meat jerky, however more healthy and secure for teenagers. As a result of they use much less salt and preservatives and are air dried at the next, than common curing, temperatures. Oh, did we point out that they are crunchy?

So Ryabchick is a viable wholesome snack choice, however Ukrainians see dried meat merchandise solely as beer snacks and actually miss the wholesome half — it’s nutritious satisfying with out using frying oils, or preservatives. With Ryabchick’s launch we needed to promote it to new audiences. That’s the reason we determined to create a brand new snack class — hen crunches. And a slogan to go along with it. And with a reputation like Ryabchick it might be unusual to not create a personality. That’s the reason we created one too. We wanted to distinguish Ryabchick from jerkies, therefore the colourful design.