Branding
Wednesday April 21, 2021 By David Quintanilla
Pulp+Wire Update ECOBAGS and Highlights the Brand’s Legacy | Dieline


ECOBAGS began in 1989 with a easy purpose; to supply responsibly made and sourced baggage at nice costs in order that reusable turns into a lifestyle. First offered on Earth Day in 1990, it is protected to say reusable totes have change into a lifestyle 31 years later.

The model requested artistic company and model alchemists Pulp+Wire to replace the packaging for the unique reusable tote and variations on their basic String Bag. It is a easy, light-weight, expandable cotton web bag utilized in Europe for generations, lengthy earlier than paper and plastic baggage.  

Editorial photograph

The Portland, Maine-based company rebranded ECOBAGS with clear, sustainable packaging, ensuring the brand new look nonetheless feels genuine, easy, and eco-friendly. The first focus was updating the hangtag on the high by utilizing daring shade and kind. The up to date look feels new and makes use of a pure shade palette, making it apparent for each the educated or unfamiliar shopper that ECOBAGS merchandise are a extra sustainable selection.

Editorial photograph
Editorial photograph

The up to date hangtag and look nonetheless permits the packaging to get its message about use, goal, and why this issues throughout. It additionally lets the superbly uncomplicated product itself take middle stage, permitting the buyer to really feel and contact the merchandise hanging down from a easy hangtag. Minimal packaging that informed a fast story was very important!

Editorial photograph
Editorial photograph

Additionally essential to the rebrand was how the packaging talked to shoppers. That needed to be up to date and the search for trendy shoppers who’re very conscious of the significance of sustainable selections. Pulp+Wire made the rebranded identification enchantment to the natural and pure shopper who already has 20 reusable totes at residence however desires higher for the earth. 

Differentiating ECOBAGS’s new look and elevating it from the greenwashing bandwagon’s noise was key by sharing the model’s legacy for legitimacy and displaying its versatility in new and sudden methods.


Go here to learn more about Pulp+Wire!



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