Branding
Friday April 23, 2021 By David Quintanilla
Pocket Aces Playing Cards Are Raising The Steaks | Dieline


Kambiz Ahmadi has designed Pocket Aces Enjoying Card because the inaugural product for the luxurious gaming wares firm, Pocket Aces. The playing cards are packaged in essentially the most minimal and smooth black field with an outsized X on the entrance. The model thoughtfully left off the brand, intending to focus on the absence of the model. The playing cards’ gilded edges match the foil on the packaging, elevating each the product and the packaging expertise. As with a poker sport, glorious bundle design takes braveness, focus, and a thoughts that thinks exterior the field; Kambiz clearly has all three based mostly on this deck of playing cards.


Editorial photograph

Pocket Aces Enjoying Playing cards are the inaugural product from Pocket Aces, a luxurious gaming wares firm based mostly in California.

This minimal deck of playing cards together with the overarching model identification had been developed in tandem – with the packaging enjoying the essential position of testing our concepts round model and the way it performs into the product expertise. The outsized X on the back and front of the tuck case is supposed to behave as a placeholder for the place a model’s identification sometimes would go. Whereas we use the X to signify ourselves, it’s actually meant to focus on the absence of a model. We aspire to have our merchandise develop into the totality of the expertise by way of the considerate use of shade, materiality, and a pared again graphic aesthetic that celebrates the smallest materials particulars.

To that finish, our packaging incorporates a deep Navy strong card inventory with comfortable contact lamination that seems like rose petals to the contact. Each floor of the packaging shows a singular piece of knowledge in copper foil including a contrasting reflectivity to the deeply matte card inventory.

This distinction is highlighted additional as soon as the packaging is opened and the enjoying playing cards are revealed. The deck options copper gilded edges matching the copper foil on the packaging, extending the packaging expertise additional. We don’t see the packaging as a separate entity that’s left behind, we really feel that it’s an integral a part of the product and expertise.

The cardboard backs are additionally adorned in copper foil using the X featured on the packaging faces in a curated sample we prefer to name the “Pocket Hatch”. Very like its use on the packaging, these X’s are supposed to spotlight the place ornate paintings sometimes would go.

The playable card faces make the most of the identical materiality with fastidiously designed Pips and Indices in copper foil, set towards a deep navy background, wholly impressed by the packaging.

The Navy / Copper version of those playing cards shall be accessible for buy beginning April twenty seventh, with the Navy / Fuchsia and Navy / Silver editions turning into accessible shortly thereafter.

Editorial photograph
Editorial photograph
Editorial photograph



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