Branding
Wednesday April 14, 2021 By David Quintanilla
Plant-Based Meal Kit Company Simple Feast Launches In the US | Dieline


I would argue that one of many hardest issues about being an grownup is deciding what to have for dinner every evening. Rising up, I took as a right that my mother would have a predetermined meal every evening, and if I did not prefer it, properly, powerful luck. 

However now, as an grownup who has to fend for myself, I battle each day. Meal supply companies are a godsend, and Simple Feast just isn’t solely bringing shoppers the comfort of plant-based meal shipments however delivering them in additional sustainable packaging than what we have grown accustomed to with the likes of Blue Apron and Hiya Contemporary.

The corporate first launched its packaging within the Nordics and has just lately landed within the US, they usually’ve made a number of tweaks as they transfer in the direction of changing into a waste-free firm.

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Easy Feast has signature insulation made up of frozen faucet water that may be drunk safely as soon as defrosted. Not solely that, however the plastic-like packaging will get made up of PLA, a substrate made with the residual fibers from the manufacturing of corn, sugar, and potato merchandise. Whereas PLA does classify as biodegradable, it’s vital to notice that it takes particular situations—a la an industrial composting facility—to degrade naturally as a consequence of humidity and temperature. You can also’t throw it in together with your plastic recycling bin as a result of it could’t get recycled in the identical approach. Whereas it isn’t completely biodegradable, the cardboard trays can get recycled as cardboard as much as 9 occasions within the Danish waste system and are assured 100% freed from residual chemical substances and different toxins.

The meals themselves get packaged in a cardboard-like materials constituted of a wooden fiber that’s thoughtfully sourced to keep away from in depth carbon emissions and is assured 100% freed from residual chemical substances and toxins. 

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The packaging design of Easy Feast, nevertheless, is sort of actually a easy feast in your eyes. Every meal comes labeled with an outsized quantity marking which of the three days its contents are meant for inside your field. The colour palette is impartial but not bland with pops of salmon and washed-out chartreuse. It is elegant but nonetheless approachable, important for a plant-based meal supply service. 

Easy Feast has achieved the feat of offering a meals supply service that is each good for the surroundings and shoppers by understanding that meals is on the core of tradition and may affect our well being and our communities. The corporate is hyper-focused on client wellbeing and constantly proves it by means of its sustainability, sourcing of native substances, and donating meals to these in want that will in any other case go to waste, to not point out the entire thing about how a plant-based weight-reduction plan can mitigate the consequences of climate change

This notion raises the requirements for the whole meals business and, fortunately, helps adults meal plan much more flawlessly than their mothers used to. 



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