Branding
Thursday May 13, 2021 By David Quintanilla
Philly’s Bluecoat Gin Gets A New Upgraded Look | Dieline


Bluecoat American Dry Gin is completely different than your typical London dry gin due to its crisp profile and notes of juniper. Every bottle of this new redesign by Stranger & Stranger is made up of a becoming blue bottle, impressed by the bluecoat troopers of the American Revolution — completely suited to a Philadelphia Distiller. The brand new bottle includes a textured lattice base making for an intricately subtle design: bottoms up, gin drinkers.


Editorial photograph

Philadelphia Distilling unveils at the moment new packaging for the complete vary of Bluecoat spirits – unique Bluecoat American Dry Gin, Bluecoat Elderflower Gin, and Bluecoat Barrel Completed Gin. The model redesign additionally includes a new brand, which had remained unchanged because the model first hit cabinets in 2006. 

The unique American Dry Gin

Whereas Bluecoat packaging has modified, the liquid inside has not. With its crisp, citrus profile – the results of a heavy dose of American citrus peels within the botanical combine – and softer, rounder juniper, Bluecoat American Dry Gin has differentiated itself from the London Dry type from day one. The result’s a spirit that delights and stays an ideal, high-proof base in traditional gin cocktails and unique creations alike. Bluecoat Elderflower Gin and Barrel Completed Gin additionally stay unchanged.

Editorial photograph

The Packaging

Every Bluecoat bottle, clad in iconic “Bluecoat blue” glass – an instantaneous level of connection between the model and drinkers – is impressed by the founding fathers, the bluecoat troopers of the American Revolution, and the arduous working roots of Fishtown, the Philadelphia neighborhood the distillery calls dwelling. Showing entrance and heart in embossed lettering is a declaration to the patron of the model’s standing because the Unique American Dry Gin Distilled In A Hand Hammered Copper Nonetheless. The brand new bottle stands simply taller than its predecessor, and includes a bartender-friendly, easy-to-grab neck. Just under is a metallic copper stamp within the glass – impressed by shrapnel from the revolutionary period – and the brand new painted-on script brand, as proud as ever. On either side of the bottle in embossed lettering are the phrases “PHILADELPHIA DISTILLING” and “BLUECOAT.” The brand new bottle is anchored by a lattice-textured base. Altogether the brand new presentation makes for a shocking again bar must-have and a house bar assertion piece.   

 ABOUT BLUECOAT AMERICAN DRY GIN

Launched in 2006, Bluecoat American Dry Gin is a class creator, differentiated from traditional London dry gin by its crisp, citrus profile and a softer, rounder juniper word. The flavour depends on the agricultural integrity of components, just like the American citrus mix, coriander, Angelica root and Mediterranean juniper. Combine into any favourite gin cocktail, and at all times garnish with an orange peel.

Editorial photograph
Editorial photograph
Editorial photograph



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