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Thursday March 25, 2021 By David Quintanilla
Pepsi and Peeps Drop A Super Limited-Edition Collab (Which You Probably Won’t Get To Drink) | Dieline


Love them or hate them, Peeps are again. In actual fact, a few of you bloodthirsty animals will not even acknowledge that spring is on the best way till you’ve seen that sugar bedazzled chick-shaped marshmallow land on the native CVS.

Now, it’s also possible to have your Peeps in liquid type, because of PepsiCo. 

At present, PepsiCo introduced its supremely limited-edition collaboration with Peeps, a brand new beverage that brings each iconic manufacturers collectively into one cute miniature vessel. The marshmallow-flavored Pepsi is available in a 7.5-ounce can in three colorways—yellow, pink, and blue. 

The three mini-cans are available in a yellow Peeps-styled field that gives a window to the pastel goodness inside. Moreover, the Pepsi can makes the proper canvas for taking up Peeps’ visible id, with outlines of the marshmallow buddies circling the Pepsi brand.

Editorial photograph
Editorial photograph

“After what has been a really tough yr, many shoppers are in search of new issues to smile about. So, to have fun the beginning of springtime, Pepsi collaborated with PEEPS to develop a restricted batch of its first-ever marshmallow cola. This PEPSI x PEEPS collaboration will likely be obtainable in three vivid colours by way of a particular mini-can design and can most actually have followers buzzing all season lengthy,” mentioned Todd Kaplan, vice chairman of PepsiCo Advertising and marketing, in a press release. “We all know our shoppers love our restricted product drops, and we consider that PEPSI x PEEPS will ship an iconic and scrumptious pairing that has the potential to change into a fan favourite.” 

And therein lies the rub. You’re going to should win one for those who ever need to drink it. Take an image of you and your socially-distanced ilk having fun with Peeps, and publish it to Twitter and Instagram by tagging @Pepsi with #HangingWithMyPEEPS for an opportunity to win the ultra-rare 3-pack of Pepsi x Peeps.

So get to coming into intrepid marshmallow chick followers—you’ve till 3/31 to enter. After that, your greatest guess is to pour some melted marshmallows right into a can of Pepsi and stir.



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