Branding
Friday April 30, 2021 By David Quintanilla
Pasote Tequila Refreshes Its Packaging Just In Time For Cinco de Mayo | Dieline


With the motto of “The Fierce Artwork of Tequila,” Pasote Tequila required new packaging to replicate the robust message. The model consists of 4 expressions of tequila sourced from 100% estate-grown blue agave and produced utilizing pure rainwater. With no colour or taste components, the cleanness of the model is showcased within the simplistic bundle design. Every bottle’s label has a pure and bodily texture, honoring the robust historical past of Aztec tradition with masks, all worshiping a special deity. This new launch accompanies Pasote’s current surge in recognition amongst shoppers trying to find sustainable tequila – the model grew by 26% in 2020 alone. Cinco de Mayo can now be celebrated with well-designed tequila sustainably.


Editorial photograph

Pasote Tequila at present introduced a daring new packaging refresh that elevates the feel and appear of the spirit to extra visibly embody its tagline, “The Fierce Artwork of Tequila.” A Jalisco Highlands tequila, Pasote’s pristine manufacturing strategies and the portfolio will proceed to be sourced from 100% property grown blue agave utilizing sustainable manufacturing strategies.

“What units Pasote aside from different tequilas is the standard of the product, finally pushed by what’s throughout the bottle,” mentioned August Sebastiani, president of Pasote Tequila producer, 3 Badge Beverage Company. “We now have a clear, handcrafted tequila. And to intensify and showcase its all-natural purity, we don’t add colours, flavors or something to it leading to a pale straw colour that units us aside from the opposite gamers is the class. We predict the hanging new packaging higher displays the high-quality spirit contained in the bottle, serving to new clients discover the model on a shelf or again bar, whereas reinvigorating the eye of Pasote’s current loyal clients – simply in time for Might 5!”

Editorial photograph

Pasote’s portfolio contains 4 expressions of tequila. The daring packages every have an natural and tactile texture, celebrating the strong historical past of Aztec tradition with masks, every honoring a special deity:

· Pasote Blanco – Options the Aztec solar god, Tonatiuh. Patron of warriors, he blessed people with heat and fertility however in return demanded reside sacrifices. The spirit is totally clear and clear, with an exquisitely mushy mouthfeel, like ingesting liquid gentle. Crisp, zesty citrus with white pepper unfolds into to pure succulent blue agave.

· Pasote Reposado – Options an Aztec jaguar warrior. These army elite fought on the entrance strains and captured prisoners for his or her solar god. The distinctive natural and floral aromas of roasted agave are delicately balanced with refined fruit notes of ripe coconut and candy vanillin American oak.

Editorial photograph

· Pasote Añejo – Options an Aztec eagle warrior, probably the most feared fighters. Solely the bravest noblemen and commoners of particular advantage may be part of their ranks. The Añejo is a luscious tequila that advantages from lengthy growing older in American oak. Its finely nuanced complexity is marked by a velvety easy texture flecked with roasted orange and spicy cinnamon.

· Pasote Additional Añejo – That includes Huehuecóyotl, Aztec god of music, dance and mischief, this ultra-premium Additional Añejo is supposed to be savored. It’s as supremely advanced as it’s balanced, having spent forty-eight months in ex-bourbon barrels.

Pasote’s sustainable manufacturing methods replicate the elevated shopper demand for handcrafted tequila (Pasote skilled over 26% development in 2020 alone). Earlier than baking, the inexperienced hearts of every agave are taken out, eliminating a vegetal style and providing extra sweetness. Solely pure yeast is utilized in fermentation earlier than the liquid is distilled with 100% copper pot stills with a mix of pure rainwater and pure spring water. The tequila is finally aged in impartial barrels, permitting the agave taste profile to shine with out being masked by an excessive amount of oak.

Pasote’s ecological water sourcing outcomes from captured rainwater from the roofs of the El Pandillo distillery, whereas the steadiness is introduced from a pure spring close by. Water is recycled all through the manufacturing course of with little waste, as run off juice is commonly captured throughout the whole course of and power environment friendly equipment is used throughout shredding and mashing.



Source link