Branding
Monday April 26, 2021 By David Quintanilla
Paradox Brewery’s Branding Is A Paradox Within Itself | Dieline


Life itself is a paradox. Regardless of all the pieces we expect or say to make life not, all the pieces factors again to a contradiction. Paradox, the craft brewery based mostly in Russia, labored with designer Aleksandr Belyaev to provide the model’s packaging meant to resemble chaos. As ambiguity would have it, the smooth black design is, for my part, something however chaotic. The brand? Sure, it is disorderly, however the general design is polished and clear, a paradox inside itself. However, if I do know one factor, although, it is that I do know nothing: I will go away you with that, my paradoxical mates.


Editorial photograph

The craft brewery Paradox was based in 2013 in St. Petersburg, Russia. The founders had been 4 mates who had been united by the will to create new and attention-grabbing beer: one of many founders of craft brewing in Russia, the well-known brewer Vladimir Naumkin.

The Paradox Brewery offered their debut drink in February 2014. As for immediately they’ve a number of merchandise in cans and glass bottles, presenting new taste each quarter. That’s the reason earlier than 2019 Paradox didn’t have a novel and personal visible id and differentiation parts being yet another beer in craft beers litter.

The undertaking was realized in 2019 and entered the cabinets and one of the best bars in 2020. It contains the brand new logotype, model hero, visible id system and seven labels design.

Concept: the undertaking goal was to develop new distinctive id to unfold model thought and enhance visibility within the bar’s coolers. The «paradoxical individual» turns into a hero of the brewery model. The hero character is cheerful, open to attempt new issues utilizing all edges, infinitely aesthetic “drinker” in all doable positions and situations. There’s a place for paradox in our life, that may change our standpoint on acquainted issues, open up one thing new. The model image is mental chaos.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



Source link