Branding
Tuesday February 23, 2021 By David Quintanilla
Ottogi Nuroongi Challenges Corn Flakes With Internet Fame | Dieline


Mobills Group labored to develop the model id for the just lately launched and acclaimed Korean breakfast cereal, Ottogi Bob Flakes. Searching for to enchantment to the youthful generations, in addition to the extra hip adults, Mobills Group centered on sketching a unusual and cute cartoon model mascot. Streaming their work on MoTV, they gained plenty of recognition and following earlier than launching the cereal in September 2020. They went for a classic caricature really feel, utilizing monochromatic, muted colours, in addition to dots to fill in his physique. 

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Ottogi wished to make Nurungji, a standard Korean meals, a easy breakfast that may be eaten as a substitute of cornflakes. They aimed to focus on the present era. Via the MoTV collection on Youtube, Mobills developed the character’s title “Tturungji” and revealed the entire course of. 

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The completed product, Ottogi Bob Flakes, offered out in simply sooner or later after the launch showcase and continues to be viral by way of Instagram. 

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