Upon being contracted by Authentic Sample Brewing Firm to design their cans’ labels, Play Studio took the chance to defy norms and ran with it. Utilizing their shopper’s curious title as inspiration, they designed a shapely and curved design, enjoying round with what may have in any other case been a historically linear typeface format.
With fourteen totally different coloration combos, it appears the chances are limitless. Play Studio additionally toyed with totally different font sizes, selecting to incorporate all or a part of the OPBC acronym on every respective glass or can. Creating shapes and quite a lot of angles utilizing strictly phrases and letters was the proper solution to stand out on a shelf.
We created a versatile, dynamic, and evolutionary graphic id impressed by the Authentic Sample title—full with a design system that rearranges, rotates, and leaves the confines of a linear aircraft to point out there’s all the time room for originality.
Our work for Authentic Sample Brewing Firm gained an award for greatest packaging at Kind Administrators Membership and was featured within the Communication Arts Typography Annual.
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