Branding
Monday April 12, 2021 By David Quintanilla
OHKO Champions Channel Mother Nature For Bring Spring | Dieline


South Korean-based Magpie Brewing Firm has redesigned their widespread Saison, Convey Spring, to showcase its uniqueness. The floral design rides the road between an precise {photograph} and an illustrative design; the cans superbly juxtapose brightness and darkness, very like the climate within the sp. The earthy, floral, citrus, and trace of spicy notes within the beer make a visible look all through the label’s design. If this beer would not scream “carry spring,” I am unsure what is going to.


Magpie Brewing Co. is an impartial craft brewery from Seoul, South Korea. Arduous set on producing high-quality beers and dealing on tasks dedicated to craftsmanship has lead it to be one of many main craft breweries in Asia. “In all places you discover the little chicken, you’ll be able to expertise what’s taking place within the Korean craft beer scene at present“.

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This season we wished to present Magpie Brewing Co’s hottest Saison, Convey Spring  a recent look to go together with the brand new style. This batch is a bit totally different from earlier years because it’s brewed to be extra earthy with a touch of spicy flavors, floral/natural aromas and only a contact of citrus fruit to prime it off.

With the flavour profile driving the venture, I actually wished to spotlight the earthy, floral expertise and figured the easiest way to be immersed in these flavors with out consuming filth is having the subsequent neatest thing, “actual” vegetation included within the design. So as to have the ability to manipulate the vegetation and flowers in a means that match the design parts and all of the deliverables, I made a decision that making a digital bouquet was essentially the most versatile approach to strategy this design.

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We wished to maintain it playful, so as a substitute of creating photograph sensible vegetation I modeled a couple of spring classics together with some hybrid vegetation that don’t exist right into a flat bouquet that we might alter as wanted. The general objective for the foliage was to journey the road between actual and faux, and I feel we achieved that. I actually like how the sensible parts tackle a slight illustrative really feel, which is a method I’ve been attempting to play with for Magpie’s collaborative tasks with OHKO Champions. You possibly can see one other instance of this fashion in our latest work collectively, Black Rock Imperial Stout (The AR powered sci-fi-ish craft beer).

Lighting was the important thing to capturing the temper we have been in search of. I performed round with numerous colours and exposures however finally felt {that a} darkish background with a little bit of harsh facet lighting let the plant shapes pop out and in of the background in a pleasant means. I felt it provides a enjoyable depth to the design which helped carry a recent new expertise to this scrumptious beer.

Magpie Brewing Co. has a couple of worldwide releases, however this years Convey Spring launch is staying native and is out there throughout South Korea beginning March twentieth.

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