Branding
Thursday March 18, 2021 By David Quintanilla
Ocean Spray’s Wave Gets Innovative With A New Sparkling, Caffeinated Offering | Dieline


We’ve all seen the 2 guys standing in the midst of a cranberry farm, knee-deep in water-some would possibly even name it an iconic industrial. Now, that is most likely the very first thing that involves thoughts when you concentrate on Ocean Spray, proper? Or perhaps it is simply Fleetwood Mac’s “Desires?”

Properly, transfer over, glowing water, Ocean Spray simply launched a brand new product. And this one is caffeinated.

The brand new line of caffeinated glowing water’s design is clear and care-free. With typeface that mimics the way in which a wave builds and crashes, and a colour palette that displays the 2 most important flavors, Wave from Ocean Spray seems like it could be greatest loved by a transparent pool on a scorching summer time day.


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Ocean Spray approached Zesty Manufacturers to develop a model and packaging for his or her new product,Ocean Spray Wave™.  A Caffeinated Glowing Water with Actual Fruit Juice, completely at Walmart, Inc. Ocean Spray Wave™ was developed to deal with the rising demand for excellent tasting, calmly caffeinated glowing drinks that maintain folks shifting via their day.

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The Emblem Design

Taking inspiration from the Wave™ title, and the fairness throughout the Ocean Spray brand, we designed a wordmark that encompasses a sense of motion and vitality. The model id emphasizes the beverage’s useful advantages with a refreshing tone.

Package deal Design

We designed a lineup that will stand out on the shelf and communicate to the character of the product providing. The packaging for 4 crisp and refreshing flavours: Strawberry & Lemon, Mango & Passionfruit, Mandarin & Blackberry, and Cranberry & Pineapple communicates clearly to the shopper what and why—emphasizing the clear and easy traits of the product, we designed trendy and refreshing sliced fruit graphics that begin quenching thirst at first look!

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Product launch

Ocean Spray’s plan was to develop and ship the product in lower than a 12 months, launching completely with Walmart. This meant that the cooperative wanted an agile design company to match their agile strategy to product improvement. We had been excited and liked the problem! You’ll be able to take a look at Ocean Spray Wave™ , which is at the moment accessible on-line and in retailer atWalmart.com. Additionally accessible at Choose Sam’s Membership places.

Editorial photograph
Editorial photograph
Editorial photograph



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