Branding
Monday May 24, 2021 By David Quintanilla
New Wine Brand LONA Reflects the Beauty of Local Nature | Dieline


What occurs whenever you combine “native” and “nature?” LONA, a brand new wine undertaking occurs. This wine is grown in vineyards which have stones within the soil, so it solely is sensible that the pure state of the wine could be used to encourage the design of the packaging. The elegant mixture between custom-made sans serif typography and inventive cursive letters to attach LONA and VIA creates a chic and timeless search for the label. The label for this wine is easy but extraordinarily particular for protecting the story alive by means of the design.


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LONA is an thrilling model new wine undertaking from Bulgaria. The truth is the total model title of the wines is LONA est VIA and whereas the general public perceive that its which means comes from Latin, solely few actually know what stands behind ‘Lona’. Effectively it’s an abbreviation between ‘Native’ and ‘Nature’ and the entire model means Lona is the Street or in a bigger sense – Lona is the Manner. This model new wine undertaking is began by two younger fans with stable background in rose and lavender oil manufacturing – Tsveta and Tanyo. They’re now aiming at producing premium native wines that replicate their superb terroir – Sredno Gradishte Village close to Chirpan. The most effective locations in Bulgaria to make wines! 

There have all the time been a number of challenges in my work. Lona was no exception as I used to be the one that needed to convert a household story and a really particular terroir right into a memorable and significant wine label design. I had a sense from the very starting after I met Tsveta and Tanyo that I must make one thing very completely different and distinctive – a real reflection of the character of this model new wine undertaking. After our first assembly Tanyo despatched me loads of photographs exhibiting moments of harvesting, landscapes, roses, lavenders, vineyards.

All of them had been actually superb for his or her magnificence and colours, however what impressed me essentially the most was the soil within the vineyards – full with smaller and bigger dimension sharp stones in every single place. Later I discovered that they’re quite common for Sredno Gradishte they usually work as a pure air conditioner on the vineyards warming up the soil and preserving the humidity within the decrease layers. These stones had been so many and randomly unfold in every single place that they became in all probability the principle attribute of the native nature. I couldn’t miss that second so I used to be determined to make use of them in my wine label design. The Design

?Stones have all the time had their very own magnificence if you wish to see it however these right here had been form of completely different. All of them had completely different rectangular form with sharp edges. I first needed to make use of them the best way they had been in actual in my design however then I believed – hey, these usually are not simply stones, these are gems and nuggets. That is the true gold of native terroir! So I began to deal with them extra like gold and treasured stones slightly than easy stones and rocks. I needed to have completely different coloration for every wine within the vary and created 6 completely different combos between ink colours and sizzling foil colours. Now each wine seemed completely different shining with personal colours and reflections.

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To boost all these reflections I used microembossing and powerful embossing on each stone stamped with hotfoil, whereas the opposite that had been printed with inks had raised varnish utilized over them in order that on the finish the entire stripe appears to be like like a 3D picture particularly in numerous mild situations. My most important thought was to create very enticing and colourful stripe on this wrapping labels in order that one might simply keep in mind it. I additionally needed to shout that these stones are the true treasure of this superb terroir round Sredno Gradishte village. The highest middle of the label was for the ‘LONA est VIA’ heading the place I used elegant mixture between {custom} made sans serif typography and inventive cursive letters to attach LONA and VIA. I needed to have very robust and legible heading on this wine label design however I didn’t wish to look quite simple. For this reason I overprinted it with excessive construct clear varnish and added some additional 3D look on the letters.

Printing this design was an actual problem for my mates from Daga Printing Home however they did their finest to rework my digital design into loopy wine label. Additionally they helped me a so much in choosing the right paper for this wine label – we determined to make use of Sorolla paper by Arconvert for its unparalleled efficiency on wine bottle in several situations. It additionally has very easy end – not boring but in addition not aggressive – wonderful canvas for my art work! The bottle we used can also be essential – a traditional bordolaise bottle with very elegant silhouette, excellent for my wrapping label. I nonetheless really feel very enthusiastic about this model new wine undertaking. It consumed a number of my inventive power however after I noticed the ultimate consequence I actually felt totally recharged as I spotted that every one my efforts actually paid off.

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Editorial photograph
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Editorial photograph



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