Seeking to get a way of how effectively your Instagram posts are doing, compared to all people else? The crew from Socialinsider lately teamed up with Sked Social to analyze over 102 million Instagram enterprise posts, evaluating efficiency over time, to get a way of the newest engagement benchmarks within the app. The analysis reveals some fascinating insights, together with: Instagram’s general engagement charge is now on line with the identical from 2019, following a spike in the course of the first half of 2020. That spike in engagement was doubtless brought on by the pandemic, and seems to have now normalized Carousel posts generate essentially the most engagement, significantly for smaller accounts (beneath 5k followers) Quick captions (>10 phrases) typically work finest, although longer captions of 30 phrases or extra work higher on video posts Individuals are extra prone to touch upon video posts You may try the complete report here, or check out the infographic abstract beneath. Some useful insights in your IG planning.