Mauna Loa is without doubt one of the 5 volcanos that kind the massive island of Hawaii. It’s thought of one of many largest energetic volcanoes on the planet, and close by are the headquarters and central processing facility for the macadamia nut firm that bears its title. Based in 1946, the Mauna Loa Macadamia Nut has for many years served vacationers and gift-givers in search of a style of the islands however had not too long ago seen a chance in providing nut-based meals aimed on the wellness market section. If different nuts and beans akin to soy, almond, pistachio, and peas can thrive serving the burgeoning health-conscious customers, why not scrumptious Hawaiian macadamia nuts?
To reposition Mauna Loa into a worldwide better-for-you wellness model, the agency entrusted the mission to the proficient people at Moxie Sozo to propel the model upwards and outwards whereas nonetheless preserving the authenticity and heritage of the model. The artistic company delved deep, taking within the island and representing the land of Mauna Loa’s plantation with real depictions of its luscious landscapes. Elements, together with the mighty macadamia nut, are fantastically illustrated and positioned prominently on the packaging.
The brand new brand will get cleaned up, however in addition they seize the essence of Hawaii with new graphics representing the volcano and the inexperienced vegetation of the island. Curves within the kind recall ocean waves, however the weight and straight traces give it energy and power. Plus, a brand new tagline, “Macadamia Powered Paradise,” is positioned simply above Mauna Loa.
What’s extra, the model now presents a macadamia milk-based frozen dessert. Mauna Loa says the brand new line of frozen treats, accessible in six flavors, is the first ice cream various with macadamia milk. The branding and visible id marvelously work properly on the alt-cream pints, pouches, and jars of roasted and flavored macadamia nuts.
Moxie Sozo’s design respects and tasks the spirit of Mauna Loa, elevating the macadamia nut as a healthier-for-you meals whereas sustaining the legacy of the model.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.