The typography consultants at Monotype have launched their newest Sort Traits report, the place designers are going and the way these inventive selections are informing sort selections. Monotype’s 2021 Sort Traits report highlights a number of the greatest functions of typography in design from the previous 12 months, they usually see a inventive group trying to typefaces and kinds from the previous to speak a brand new, dynamic current with work getting utilized in digital, digital, and blended areas.
Various widths and dynamic mixes of typefaces that harken again to avant-garde typography and Paula Scher’s work for NYC-based Public Theater within the 90s are rising in reputation, with designers recreating the identical impact aided by variable font know-how. Mixed with different digital instruments equivalent to animated frames, knowledge instruments, and open-source code, fonts are coming alive in new methods impressed by the previous.
Manufacturers have slowly been dipping their toes into augmented and digital actuality know-how. However the method to date has given the impression of a prevailing angle that the bodily (or “actual”) world and the digital realm are separate areas. A world pandemic has pressured a brand new understanding, the place our actuality performs out throughout layers of screens, computer systems, and meatspace. Typography in AR and VR areas performs an important position in designing “The Matrix,” of Zoom calls, Pokemon Go, and the Oculus Rift that we now occupy.
Traits will come and go, burning vibrant however extinguishing simply as shortly. Others develop into lingerers, usually beginning as one thing distinct from the group to ultimately turning into commonplace. Monotype now sees manufacturers transfer away from varieties like Avenir and Gotham in the direction of typography with a extra human contact, utilizing the acquainted geometric humanist base and including slight “imperfections” and manipulations, lending some persona and soul via sort.
In distinction to designers including a human contact to typography to raised inform a model’s story, others are blowing up fonts unbounded, utilizing the weather, angles, and shapes of fonts to specific their persona. Relatively than use sort selection subtly, some manufacturers are amplifying sort to convey confidence and energy.
Utilizing typography with a way of craft, rustic scripts, and letterforms evocative of native markets and specialty outlets is one other means manufacturers lend a human contact to their identification. Along with thawing the coldness of geometric varieties, selections like Hylandia, Morning, and Rockland additionally add a way of sustainability to model identities.
One other pattern Monotype sees amongst manufacturers is the usage of enjoyable, quirky, and extra empathetic and expressive typography, like JKR’s current redesign of Burger King. Making use of spherical fats curves, natural shapes, and fluid kinds is one other design pattern that goals to speak humanity. Nonetheless, nostalgia isn’t a pattern in and of itself. There are nods to the previous, some extra apparent than others, and in 2021, visible staples of the 80s and 90s at the moment are classic cool. You may see this within the “R wars” pattern Monotype has recognized. Designers are taking parts like R’s leg and increasing them, very like Suzy Rice did for the Star Wars wordmark. Examples embody meal package firm Hello Fresh and wellness model Ripe.
Moreover, designers utilizing the know-how of the pre-information age pushed the computer systems they’d so far as they technically may to create expressive, imaginative work. Utilizing sharp traces, blocky shapes, and pronounced angles, the sense of retro-futurism of the 80s is getting cultivated by forward-thinking manufacturers for the 2020s and making it their very own.
Lastly, Monotype sees a brand new, oblique use of Helvetica, taking the geometric purity and brutalism of the kind design and making use of it in a means it describes as “measured austerity.” It’s designing by not designing, by utilizing a minimal contact. It’s sensible, seems to be homebrewed, and mixes only some design selections. Measured austerity is a punk rock method that screams, “I’ve higher issues to do than gown up for you,” a visible center finger that’s cool as a result of it doesn’t need to be.
To discover the complete 2021 Monotype Sort Traits report, go to Monotype.com/type-trends.
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