Branding
Friday February 26, 2021 By David Quintanilla
Molino Verrini Proves That Less Is More | Dieline


Generally much less actually is extra. For Molino Verrini, a century-old, family-run wheat mill in Italy, simplicity in design and packaging calls to mild the integrity of the milling course of. 

Dry Studio was contracted to recreate the model id for Molino Verrini. Together with the unique emblem pays homage to the wealthy historical past of the enterprise. Colourful, linear, and minimalist components have been added to attraction to trendy design ideas. This juxtaposition does nicely to point the model’s real ethos and mission to convey natural and high quality merchandise to the properties of each loyal, long-time and new prospects alike. 


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Molino Verrini is a family-owned mill in Emilia Romagna, Italy. The Verrini household selected Dry Studio to do the restyling of the emblem, in addition to a wider rebranding. The main target of the rebrand was to transmit the genuineness of their flours in a extra constant and up to date means. 

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The brand new emblem recollects the unique font utilized by the corporate within the 1920’s. Different components have been redesigned and adjusted to create a brand new steadiness, paying respect to varied generations of millers. 

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Dry Studio was additionally requested to design the brand new natural flours line. The objective was to emphasise, with easy illustrations, the care and dedication that the Verrini household places within the selection of the grains, in addition to the respect for the territory. Via the colour selection and the illustration fashion, the objective was to attain a pure, but trendy feeling. The packaging aimed to speak the natural nature of the product at first sight, earlier than discovering the elements are pure and complete. 

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The hand, illustrated whereas deciding on the wheat or making a pizza, recollects the human aspect, expertise, and keenness. It underlines the relation between the millers and the farmers, which is important for a household enterprise like Molino Verrini.

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Editorial photograph
Editorial photograph



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