Branding
Tuesday May 11, 2021 By David Quintanilla
Mogul & Dram’s Branding By ORCA Disrupts The Seltzer Industry With Their Colorful Cans | Dieline


ORCA, the Bristol-based inventive company, designed the colourful and disruptive packaging for the whisky seltzer model Mogul & Dram. By way of ORCA’s analysis, they found that 90% of seltzer model’s main shade is white. To face out and ditch the tendencies, they’ve utilized full gradient shade on the labels: yellow to orange gradient for the Lemon Infused and pink to magenta for the Grapefruit Infused. The typographic emblem is each easy and refined and encompasses a minute droplet within the “g” to signify the whiskey’s dram. Mogul & Dram’s packaging is flawlessly refined whereas additionally elevating the seltzer world’s packaging.


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Mogul & Dram is a brand new, challenger RTD whisky seltzer model, born out of a love for journey and selling a wholesome, energetic and balanced life-style. At lower than 99 energy, and made with pure fruit flavouring, Mogul & Dram is a more healthy, sugar-free various to most laborious seltzers and soda mixer drinks obtainable in the marketplace immediately. Youthful generations are demanding more healthy, extra handy alternate options to suit inside their busy, energetic life.

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A brand new wave of British manufacturers, together with Mogul & Dram, are daring to problem conventions by disrupting these age-old spirits classes. With customers extra attuned to what they’re consuming and extra interested by course of, Mogul & Dram wished to created a model and a spread of merchandise which had been clear and sincere about their values, ethos and processes. Main with whisky was a daring transfer, however one which the founders new labored, having explored the same Soda based mostly drink referred to as a ‘Suntory Highball’ whereas visiting Japan in 2019… and so Mogul & Dram was born.

Initially an unnamed model, Mogul and Dram commissioned ORCA to develop a reputation, refine the model story and develop their full model identification, alongside a collection of packaging for his or her preliminary drinks vary. Breaking down the identify, Mogul pertains to the 2 founder’s love and shared curiosity of snowboarding, whereas additionally portraying the fixed hurdles and challenges confronted in life and the way we will overcome them by exploring new experiences. Dram is a measurement of whisky, or the concept a drop of one thing new and thrilling provides stability and intrigue to your life. With the model identify set, ORCA went about growing a visible identification to assist propel this new challenger product and launch it into the market.

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We wished to create a contemporary illustration of a conventional whisky model, utilising a hand drawn, customized typographic emblem which is each elegant and complicated whereas additionally being playful and progressive. The logomark encompasses a refined droplet throughout the ‘g’, to signify the dram of whisky. Main with the slogan LIVE LIFE LOUD, we created a collection of illustrated scenes which signify journey and expertise, whereas providing a refined nod to the model’s namesake. By way of our market analysis we seen 90% of seltzer manufacturers lead with white, so we wished to buck the pattern and actually stand out by championing full gradient color on the labels. The brand new model is a inventive translation of the place two worlds collide to create stability.

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Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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