Branding
Tuesday April 13, 2021 By David Quintanilla
Meet Nefer: A Luxurious And Sophisticated Conceptual Perfume Brand | Dieline


Nefer is a conceptual model by Anas Belekhbizi and Air Mousa that has completely turned fragrance packaging into a chic piece of paintings. In Egyptian mythology, the god “Nefertem” is the lord of fragrance, and he is typically depicted carrying water lilies, which had been a typical ingredient in making historic Egyptian fragrance. The bottle’s design is predicated on a girl’s define impressed by the precise translation of the Egyptian phrase “nefer” that means “stunning on the within and the surface.” This bottle is theoretically stunning and executed flawlessly.


Editorial photograph

“nefer” is when artwork, know-how, and design are mixed to create an expensive and complex product, packaging, and a model. The internal core containing the perfume because the physique accommodates the soul. The precise translation of the traditional Egyptian phrase “nefer” in English is “Lovely on the within and the surface”.

The objective was to create a really iconic and identifiable packaging. The field is nearly a sculpture with its curved edges in a really elegant attraction with the gold metallic typography. The bottle design is derived from the curved strains of the feminine determine; A cumulative product of the skeletal construction and the amount and distribution of muscle and fats on the physique as they’re usually narrower on the waist than on the bust and hips.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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