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Wednesday May 12, 2021 By David Quintanilla
Mattel Launches Toy Recycling Program ‘PlayBack’ | Dieline


Youngsters develop up quick, which suggests in addition they outgrow their issues shortly as nicely, together with toys. Generally hoarding these playthings finally ends up changing into collector catnip and value some money, however for probably the most half, when the kiddos abandon their toys, they aren’t price a lot. Toys aren’t typically recyclable, as they normally get made with a mishmash of combined supplies. Inevitably, lots of them find yourself in landfills as trash, including extra plastic to the pile.

Now, toymaker Mattel needs to divert lots of its previous toys from the landfill with a brand new recycling program known as PlayBack. Beginning with Barbie, Matchbox, and MEGA toys, Mattel will take used objects from these manufacturers in any situation, with or with out packaging, and pay for the postage. Prospects can request a delivery USPS or Canadian Publish delivery label to make use of, though they nonetheless must BYOB a box-surely you might have one from Amazon mendacity round). As soon as you’ve got carried out that, affix the label and handoff to the related postal service. Relying on a number of components, recyclable materials can be harvested from the toys to make new merchandise. If that’s not doable, the producer will downcycle the despatched objects to be recycled and used to make different plastic merchandise or transformed to power.

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“Mattel toys are made to final and be handed on from technology to technology,” stated Richard Dickson, Mattel president and chief working officer, in a press release. “A key a part of our product design course of is a relentless give attention to innovation, and discovering sustainable options is one important method we’re innovating. Our Mattel PlayBack program is a good instance of this, enabling us to show supplies from toys which have lived their helpful life into recycled supplies for brand spanking new merchandise.”  

Accessible initially within the US and Canada, the agency says packages within the UK, France, and Germany will launch shortly.



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