Branding
Friday April 30, 2021 By David Quintanilla
Masa Cookie Dough Is Proof That Anything Is Possible | Dieline


As a substitute of giving up and shutting store through the difficultness of the COVID pandemic, Masa’s Columbian bakery moved into creating new merchandise, strains, and extensions. The bakery was already well-known, and including frozen cookie dough into their portfolio allowed for buzz-worthy information. As a result of it was one among their most profitable ventures, they wanted packaging to match the excitement worthiness. S&Co designed the distinctive cookie dough packaging, and its geometrical and brightly coloured designs signify each the form of cookies and the best way they make you’re feeling: glad, cheery, and able to sort out something. Masa is as resilient as they’re artistic, and these frozen cookie dough kits are proof.


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/Masa is an artisan bakery and café in Bogotá, Colombia. Since its opening in 2011 it has grow to be an emblematic place and a beloved model within the metropolis.

In March 2020 Masa needed to quickly shut its shops because of the normal quarantine through the Covid-19 pandemic. This compelled them to rapidly create a sequence meal kits and merchandise to organize at house.

Totally different merchandise have been developed together with: house baking bitter dough kits, brunch sauces, soups and frozen smoothies, amongst others.

Inside the portfolio is frozen cookie dough for house baking, was one among it’s most profitable ventures.

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Our job was not solely to create the distinctive packaging but additionally to strategically determine how the model ought to look in giant retail shops, because it was the primary time that the model ventured away from it’s personal retail expertise.

We determined to maneuver away from the widespread photographic language present in supermarkets and created a colourful packaging, with enjoyable geometric combos to create a stark distinction from the remainder of the merchandise on the shelf. The fundamental geometric figures are paying homage to the shapes of baked cookies and cookie dough, the colour is energetic and enjoyable, and appears to specific the enjoyment of baking for one self or the entire household.

Editorial photograph
Editorial photograph
Editorial photograph



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