Branding
Tuesday May 11, 2021 By David Quintanilla
Makers & Allies Sets the Stage for the Templeton Rye Revival | Dieline


Each good revival has a means of bringing historical past into the now. It is much less about making issues the best way they was and extra about utilizing the affect of the previous to form the long run. 

Templeton Rye Whiskey, a pacesetter of the American rye revival, partnered with artistic studio Makers & Allies to endure their very own restoration—a rebrand that not solely breathes new life into the Templeton model however tells the story of their hometown’s deeply rooted whiskey lifestyle.

Editorial photograph
Editorial photograph

Crafting whiskey that respects the previous but is impressed by the long run, Templeton Distillery captures the essence of a small city with a robust spirit. With over 100 years of whiskey historical past of their hometown of Templeton, Iowa, the model’s story is one constructed on the shared experiences of the group. As the development of Templeton’s new state-of-the-art distillery concluded, they started working with the branding crew at Makers & Allies on a daring re-envisioning of their model that began on the very core of who they’re and what they signify. From deep throughout the cornfields of Iowa, they pulled inspiration from the true bootlegging historical past of their hometown. And but, the brand new model represents a perspective shift in direction of the long run and the expansion potential of Templeton Rye whiskey within the American market.

Editorial photograph
Editorial photograph

The result’s a bundle that evokes traditional Americana—suppose baseball and amber waves of grain—with design components that trace at Iowa delight for these within the know. The customized glass emblazoned with the brand new Templeton model is a intelligent approach to showcase the liquid that speaks to the standard of the product inside whereas additionally offering the chance to show a cohesive model id throughout every bottle. The premium substrate paper labels get accented by copper foil—maybe a nod to the copper stills used within the distilling course of. That will get additional refined by simply identifiable colorways for every product. The ten 12 months Reserve makes use of an industrious metallic label, appeal medallion, and a singular closure to set itself aside as Templeton’s top-tier whiskey.

Editorial photograph

The branding and bundle work was only the start of the Templeton Rye and Makers & Allies alliance. To dive into extra artistic facets of this model revival, head over to design company Makers & Allies to see extra on the brand new Templeton model launch. And for those who’re curious about attempting the 4 12 months or 6 12 months rye whiskey, search for it in shops and bars close to you starting Spring 2021. For whiskey aficionados seeking to rating the ten 12 months—you may have to attend till Summer time 2021 to get your fingers on that.

Editorial photograph

Go here to learn more about Makers & Allies!



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