Summer season is approaching at a time when public venues and performances are slowly reopening, getting ready for audiences which have been cooped up for a 12 months with little in the best way of stay reveals.
Festivals and live shows additionally generate loads of single-use trash, with probably the most widespread culprits being plastic water bottles. In-person leisure behemoth Dwell Nation, which owns and operates over 120 venues and festivals—together with the now twice canceled Coachella—is taking the chance to enact a big change to its concession choices, saying that canned water Liquid Death would be the unique water supplier at a lot of its venues and festivals.
The hassle is a part of Dwell Nation’s “Green Nation” sustainability pledge, which guarantees, partly, to remove all single-use plastic in any respect owned or operated venues by no less than 2021. As a part of the deal, Dwell Nation can even change into an fairness accomplice in Liquid Loss of life, becoming a member of celeb traders resembling Steve Aoki, Kelly Campbell, Michael Dubin, Tony Hawk, Machine Gun Kelly, and Wiz Khalifa.
“We have all the time run Liquid Loss of life prefer it’s a band, so attending to accomplice with Dwell Nation is a big milestone and honor for us,” said Mike Cessario, co-founder and CEO of Liquid Loss of life, by way of press launch. “Music has been an enormous a part of our DNA because the starting. We won’t wait to get again to stay reveals, assist our favourite artists, and assist kill plastic water bottles at live shows.”
A research carried out by Dwell Nation discovered that 84% of concert-goers discovered eliminating single-use plastic gross sales at venues an pressing precedence.
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