Marketing
Friday February 19, 2021 By David Quintanilla
LinkedIn’s Developing a New Freelance Marketplace Platform to Facilitate New Opportunities


Because it appears to be like to play a key position in connecting customers to alternative within the gradual COVID-19 restoration, LinkedIn is reportedly developing a new freelance marketplace platform which can allow companies to search out, join with, and pay freelancers all on the platform.

As reported by The Information:

“LinkedIn is growing a brand new service known as Marketplaces to let its 740 million customers discover and e book freelancers, pitting it in opposition to publicly traded companies equivalent to Upwork and Fiverr, in keeping with two individuals with direct data of the matter.”

The method would additionally embody the event of a digital pockets, which might facilitate funds on the platform. That might additionally play a task in LinkedIn’s expanded plans to incentivize content creators to maintain posting on the platform.  

The brand new freelance service may signifcantly broaden LinkedIn’s utility, and additional embed it as a key platform for HR operations – if it could actually get it proper.

This isn’t LinkedIn’s first effort to supply connection instruments for freelance and gig employees. 

LinkedIn already has its ProFinder‘ freelance connection instrument, which allows anybody to seek for related freelancers by matter, and join with them for tasks.

LinkedIn Profinder

Customers can have their profile present up for related provides by activating the Showcase services feature on their LinkedIn profile, which then ensures they’re going to be displayed for related queries.

The brand new proposal appears to be like to take this a step additional, by truly facilitating connection and offers on the platform.

That might open up a spread of recent alternatives. One of many parts of the rising WFH shift is that companies can now make use of individuals from wherever, they’re now not restricted by locality. And if geography is not a limitation, then you may select from a much wider pool of freelance expertise, which may see extra companies trying to contract employees for extra functions.

If LinkedIn can faucet into this, and supply extra direct connection choices, that could possibly be an enormous winner for the platform, whereas additionally increasing alternative for the app’s tons of of hundreds of thousands of customers.

It may additionally enhance engagement, and add extra promoting alternatives, by giving freelancers means to pay to advertise their providers on {the marketplace}. There is a vary of advantages right here, and whereas it could be an enormous endeavor for LinkedIn to problem the established gamers available in the market, if it could actually be certain that it supplies high quality, examined freelancers (perhaps by way of its ‘Skill Assessments‘, which it launched again in 2019), it may additional centralize HR processes, and make LinkedIn a extra important enterprise platform.  



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