Thursday June 3, 2021 By David Quintanilla
LinkedIn Shares New Insight into the Most In-Demand Marketing Roles and Skills [Infographic]

LinkedIn has shared some new insights into the evolving advertising employment panorama, and the important thing expertise in demand amongst manufacturers on the lookout for new advertising and promoting workers.

And apparently, LinkedIn’s information exhibits that, regardless of the pandemic, advertising roles have been more and more in-demand.

“On LinkedIn, we’ve seen a 63% enhance in advertising jobs over the previous six months. In complete, greater than 380,000 advertising job listings had been posted over the previous yr.”

Regardless of the various challenges of the COVID expertise, manufacturers nonetheless want to maximise outreach and consciousness, and there are vital alternatives for these within the sector, based mostly on these stats.

Along with this, LinkedIn additionally notes that:

  • Over the previous six months, it is seen a 24.5% enhance in internship roles, and a 15% enhance in contractor roles for advertising
  • Over 17,000 distant advertising jobs have been posted during the last yr
  • Among the many high expertise in demand for entrepreneurs are Instagram (+72% YoY), content material advertising (+63%), inventive downside fixing (+45%) and model consciousness (+41%)

That final level might be of particular curiosity to digital entrepreneurs, as will the truth that one in each two of the highest advertising jobs posted on LinkedIn associated to the digital or media house.

As per The Drum:

“By quantity of job postings on LinkedIn, probably the most desired advertising job is a digital advertising specialist. Amongst different extremely in-demand roles are digital account executives, social media managers, digital advertising managers, copywriters and digital strategists.”

Some optimistic information for the SMT viewers, and we’ll proceed to work to maintain you updated on the newest tendencies to assist maximize your alternatives for such.

Take a look at the infographic beneath for extra perception. 

LinkedIn Marketing Landscape data overview

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