Monday June 7, 2021 By David Quintanilla
LinkedIn Case Study: How Thoughtworks Used LinkedIn to Promote its Content Efforts [Infographic]

LinkedIn has seen a steady increase in content engagement over the previous few years, and with that, it is also sought to lean into evolving person behaviors by including new choices like improved Lead Gen ads and content analytics, designed to supply extra perception into key tendencies and shifts, and assist entrepreneurs benefit from their on-platform efforts.

And people instruments can have a huge impact, as mirrored in this case study, which LinkedIn has outlined in a brand new infographic.

As defined by LinkedIn

“Thoughtworks launched Views, a digital publication designed to ship sensible, actionable recommendation to senior executives. So as to construct its readership and subscriber base, the corporate wanted to discover a technique to stand out in an already cluttered content material panorama.”

The case research supplies some fascinating insights into how you need to use LinkedIn’s numerous instruments to advertise your content material, and enhance consciousness within the app. And whereas this instance has been hand-picked by LinkedIn, the factors are nonetheless value noting, and contemplating in your individual strategy.

Take a look at the infographic beneath. 

Thoughtworks case study

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