Marketing
Thursday June 10, 2021 By David Quintanilla
LinkedIn Case Study: How Johnson & Johnson Used LinkedIn to Promote Vaccine Take-Up [Infographic]


LinkedIn has shared a new case study, which seems to be at how Johnson & Johnson used LinkedIn advertisements to assist maximize COVID-19 vaccine take-up, and why they selected LinkedIn to succeed in key decision-makers and professionals.

The examine is the newest instance from LinkedIn as to how manufacturers are making best use of its ad tools, and with the platform seeing record levels of engagement, and persevering with so as to add extra customers (now as much as 740m members), the case for LinkedIn, notably as enterprise exercise begins to ramp up, is strengthening each day.

As defined by LinkedIn:

“Johnson & Johnson determined to leverage LinkedIn Reside to assist promote its “Highway to a Vaccine” documentary marketing campaign, because the platform’s trusted surroundings {and professional} focusing on capabilities helped them attain its desired viewers. Additional, a singular mixture of Sponsored Content material and Message Advertisements directed on the international healthcare business additionally created consciousness and drove viewership all through the sequence.”

There are some attention-grabbing notes right here, and pointers that might get you fascinated with how you may also be capable to make the most of LinkedIn’s numerous promotional instruments to spice up your messaging with simply the fitting folks.

Try the infographic beneath.

LinkedIn case study - Johnson & Johnson



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