Branding
Sunday April 4, 2021 By David Quintanilla
Lady Gaga and Dom Pérignon Join Forces For Limited-Edition Collab | Dieline


Woman Gaga previously collaborated with Oreos to carry us an surprising mixture. However most lately, the Queen of Pop has paired up with the champagne model Dom Pérignon to carry us one other unexpectedly good mashup.

This collaboration was introduced on Gaga’s Instagram account through an extravagant, colourful {photograph} and a video of Gaga making the announcement. “Their custom is centuries previous, however they push their boundaries and discover methods to reinvent themselves utterly,” she acknowledged in her Instagram video, “And I’m thrilled that we can rejoice this collectively.”

Editorial photograph

The partnership of those two appears nearly too good: each all the time push boundaries and reinvent themselves always in new and thrilling methods. The tease for the upcoming collab options Gaga in all her outrageousness, sporting a crown and a few form of winged cape outfit, which is about what we might sometimes count on. After all, she is carrying what seems to be the precise bottle of Dom in query, and whereas it options a lot of the standard branding for the champagne model, this one will get an Oreo pink makeover. Although if that basically is the bottle, you are working with Woman Gaga right here. The place’s all of the meat and gore and cowboy hats? 

Editorial photograph

The pictures come courtesy of British vogue photographer Nick Knight, and the 2 have been arduous at work making a shared universe for the bubly model, which Gaga known as the “Queendom” in her announcement. 

So even if you happen to’re not the largest Woman Gaga fan, I am certain you may discover a technique to toast with a glass of Dom Pérignon in hand, perhaps even with “Poker Face” taking part in faintly within the background. The partnership will formally bear fruit on April sixth, with limited-edition bottles and a sculpture from Gaga herself.



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