Branding
Thursday April 15, 2021 By David Quintanilla
Kvaster: Tradition Told In A Modern Way | Dieline


As a result of Kvaster’s Kvass drink is a standard beverage discovered on each the widespread folks’s and royal desk, it wanted to be modernized. The drink itself is a standard Slavic fermented beverage, however its packaging wanted a contemporary facelift. DesignBüro created a visible can that is each colourful and geometric and certain to influence the cabinets. The geometric sample was impressed by a inventive interpretation of the core elements of the drink. So whereas this beverage could be centuries outdated, the brand new packaging makes it really feel such as you’ll be tasting the longer term with each sip.


Editorial photograph

Kvaster is a model of the historically Slavic fermented beverage referred to as Kvass. We wished to discover a inventive resolution that may visually inform a story of Kvaster’s worth and attributes, of its style and advantages. Certainly one of our fundamental problem was to modernize the look (and really feel) of the kvass. The drink itself has a really out of date connotation within the client’s consciousness. That setback was presupposed to be “bypassed” with a visible communication that may attraction to the each outdated and new customers in a related means of speaking a contemporary and fashionable model that additionally pays homage to the normal qualities and values. Kvass is historically the drink that might be discovered on each the widespread folks’s and royal desk. The staff aimed to combine these entities right into a patterned “cape” that may mantle the Kvaster as the actual inheritor of the long-lasting drink of fine outdated instances. The sample was created because the inventive interpretation of the kvass’ core elements and components that talk the pure origin and potential well being advantages.

Editorial photograph
Editorial photograph
Editorial photograph



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