Branding
Tuesday June 8, 2021 By David Quintanilla
Khomanta Coffee Shows Peru And Its Nature In A Figurative Way | Dieline


Initially, Manta Espresso, the espresso model generally known as Khomanta, visualizes Peruvian tradition by its vibrant and illustrated packaging designed by Alejandro Gavancho. The packaging of those baggage is something however monotonous, and the colours alone will assist it stand out on a shelf in a sea of rivals.


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Khomanta in Aymara, an indigenous language spoken within the southern mountains of Peru, means hug or embrace. The idea of khomanta has been proven by the “manta”, a brightly colored knitted blanket that’s worn by inidgenous girls within the Peruvian Andes and originates from prehispanic instances. Every one holds a narrative behind its textures, shapes and colors and serves two essential functions, to maintain the physique heat in low highland temperatures and to hold produce and kids. Manta Espresso is a model that takes a bit of Peru to the USA to have fun our origins and an vital a part of our tradition.

It is a challenge whose design idea took years to launch available on the market due to logistical challenges. The challenge was initially to be labored as ¨Manta Espresso¨. Nevertheless, The identify modified throughout the course of on account of inner causes.

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On the finish of final yr, Khomanta requested us to create a graphic system for every of their new espresso profiles, being seven in complete. We created a essential packaging and labels based mostly on the color universe that was created for the illustration. Altitude and the aroma notes for every number of espresso have been an vital think about selecting the colors.

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The consumer made it clear from the start that they needed to indicate Peru and its nature in a extra figurative method, utilizing the flowers that develop right here, the mountains, the spatuletail hummingbird: a fowl that’s in peril of extinction, and naturally the blanket: the inspiration behind the identify of the model.

The answer was to create a scene the place all the components come collectively in concord. The illustration was created following the concept that the blankets are made by hand by the locals, simply the identical because the espresso. The illustration was then juxtaposed with a contemporary, timeless brand and a color palette that’s impressed by the colors of Peru, reaching a vibrant and hanging packaging which tells a narrative as you uncover every ingredient that has been included into the design.

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