Branding
Wednesday March 24, 2021 By David Quintanilla
Keep On The Sunny Side With Handsome Brook Farms x Susan Alexandra Collaboration | Dieline


Who would have thought that farm might meet vogue might meet perform? 

The vibrantly colourful accent designer, Susan Alexandra, has teamed up with Good-looking Brook farms, an natural and pasture-raised egg firm, to create a three-piece assortment that’s cracking open a brand new world of equipment. Each firms are based mostly in New York Metropolis, so it was a pure option to whisk collectively this distinctive partnership.  

“I really like the irreverence of an egg,” stated Alexandra on her website in regards to the inspiration behind the road. “They’re directly so healthful, nostalgic, heat, humorous. Eggs are additionally an emblem of rebirth, new beginnings, and fertility. The S.A. x Handsome Brook Farms Assortment is an homage to all these things-memories of the previous, hopes for the long run, and randomly humorous motifs.”

Editorial photograph

Each bit within the assortment has the wholesomeness and humor behind the inspiration. A sunny-side-up barrette, beaded bag, or pair of earrings is crammed with character and can enable your character to shine by way of. It’s additionally essential to notice that the sky blue and vivid yellow bead colours stem instantly from Good-looking Brook’s packaging, making it an on-point collaboration that efficiently ties within the egg model’s latest redesign.

Editorial photograph
Editorial photograph

An thrilling half in regards to the collaboration is that you just’ll obtain a complimentary dozen of Good-looking Brook’s eggs for every buy you make. Not solely that, however each the earrings and the barrette will come packaged in a compostable egg carton, due to Good-looking Brook. Now you may make your eggs and put on them, too. 

There’s no have to scramble to search out your subsequent latest accent; it’s proper right here. 



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