Branding
Wednesday April 21, 2021 By David Quintanilla
Johnny Cupcakes Creates Pasta Shaped Like The Delicious Logo | Dieline


When a model has a particular emblem that’s universally acknowledged, it solely is smart that the brand is was pasta. Johnny Cupcakes has completed simply that, and we can not seem to recover from the ingenuity of all of it. It is one factor to be the primary T-shirt bakery, nevertheless it’s an entire next-level thought to be the world’s first t-shirt bakery to make pasta out of their emblem. Not solely is the design of the pasta phenomenal, however the packaging it is available in is completely artisanal.

Designed by Dale Mallot, nothing was ignored with nods to old-school Italian eateries via the fragile font kinds, black, yellow, and pink shade decisions, and even a mustache embellished emblem. Bon appétit, after which possibly chow down on a cupcake afterward. There is no such factor as too many carbs, and I stand by that.


What makes our Johnny Cupcakes pasta so particular and scrumptious?  Think about a boutique fashion pasta manufacturing unit in Italy – that is what this appears like.  We collaborate with proud artisans who run a small enterprise and care about locally-made merchandise.

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Our manufacturing course of begins with the best high quality components we will discover, like 100% durum semolina wheat and all pure vegetable powders.  Our pasta dough is rigorously extruded via Italian-made bronze dies and dried slowly in a single day in conventional Italian cart dryers.

This previous world Italian strategy creates a tough matte floor on the pasta and leaves it extra porous in order that pasta sauce clings to it superbly like a child tomato hugging its mother after its first day of faculty.  Most giant industrial pasta firms use cheaper Teflon dies that produce shiny, slippery, pasta which causes sauce to slip off and accumulate on the backside of the bowl – fuck that.

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