Jawa Nie Sen (JNS) is a brand new specialty espresso with packaging designed by Valentin Nogues and Vast Imaginative and prescient. The result’s a design that creates a premium expertise for the model’s shoppers. That is completed by means of the straightforward label design and the monochromatic colours within the branding system for every product. Not solely is the packaging for JNS modern and fashionable, but it surely’s extremely refined and helps emphasize the high-quality features of the model’s beans.
Specialty coffees have made their approach to the Polish market, and are right here to remain. Jawa Nie Sen is a brand new model providing farmers espresso for individuals who care about high quality.
Impressed by the founder’s background as an well being specialist for the federal government, JNS (Jawa Nie Sen / Actuality, not the dream) is a brand new espresso model structured round a mannequin based mostly on subscription plans. The model’s message is concentrated on the well being and dietary advantages of premium farmer’s / specialty espresso versus industrial ones. The early objective was to create a polarizing but premium expertise for the viewers. Being based mostly on another mannequin, packaging the model and making a constant visible language was the principle precedence so we might then set to develop a web-based presence. The web features of the model are directed in the direction of leads era by means of completely different funnels in an effort to enhance the numbers of subscribers.
The supply consists of two merchandise (medium and lightweight roasted espresso) chosen in small impartial farms within the Brazilian mountains. The tonal palette was established in an effort to differentiate every pack per amount. Design-wise, inspiration was taken from the pharmaceutical business as a reference to the founder’s historical past, however was additionally a approach to emphasize the well being and dietary advantages of top of the range espresso.
The refined design goals at positioning the roasting course of and the origins within the first place fairly than the flavour notes or the number of the beans. Historically, espresso manufacturers tends to cover the roasting degree whereas it’s the major issue accountable for the flavour in terms of espresso.
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