Branding
Tuesday April 13, 2021 By David Quintanilla
Jet-Puffed Bites Are The New Go-To Marshmallow Snack | Dieline


Based on a shopper examine carried out by Chirp Analysis, half of marshmallow customers snack on the sweet straight out of the bag, regardless of the tight affiliation with fireplace s’mores. Seeing a necessity for a change in packaging to higher go well with shopper need for extra snackable on-the-go choices, Jet-Puffed launched a brand new stand-up, resealable pouch. Now, munching on a number of pillowy treats whereas holding the remainder of the bag contemporary simply obtained an entire lot simpler. The marshmallows are available common, mini, and strawberry varieties.

Editorial photograph

Moreover, they’re additionally releasing a line of indulgent bites. The brand new sweets are Jet-Puffed marshmallows coated and topped in one among 3 ways, Festive Birthday Cake, Basic S’mores, and Coconut. The packaging contains a design simply as candy because the smothered and coated marshmallows inside. A colourful rainbow comes off the enjoyable and bouncy Jet-Puffed wordmark, just like the JKR-led redesign final 12 months. An lovely marshmallow-shaped smiley face serves because the dot above the “i” in bites. Background colours are tender and welcoming, and enlarged product photographs and dietary info spherical out the entrance pouch.

“Our new resealable packaging and Jet-Puffed Bites lineup are answering a shopper need for extra snackable marshmallows,” mentioned Allison Kelly, affiliate director at Kraft Heinz, in a press release. “The stand-up, resealable baggage ship marshmallows which can be simple to retailer and assist them keep tender and fluffy, whereas our new Bites flavors supply an thrilling number of new indulgent flavors.”

Jet-Puffed Bites can be found now nationwide.



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