Branding
Wednesday April 14, 2021 By David Quintanilla
Jelen’s Brand Identity Redesign Boldly Eliminates Irrelevant Elements | Dieline


Design Büro undertook the redesign for Jelen, one of many oldest and most recognizable manufacturers. To make this redesign a extra strong illustration for the model, the crew in the end determined to strip again and remove the packaging’s secondary parts. This stripping again allowed the model’s essence to showcase the intense yellow label, the dominant stag, and the daring gothic lettering. The crimson of the “1756” creates a wonderful distinction between the yellow label and brings out the amber tones of the beer. Now that the brand new packaging is extra condensed, the primary traits pop and make a stronger and extra recognizable model.


Editorial photograph

What makes one model the model? It is the visible and emotional reference to the patron. What we really feel once we use it, and on the finish, what we keep in mind once we consider it. Each model has its distinctive code. Ranging from the emblem itself, colour code, mixture of name belongings, utilized in such method that solely that model has. That’s the essence of it.

Our mission was to strip the model to its essence, to remove all these irrelevant and secondary parts that burdened it, making the best way for a firmer and stronger reference to the customers.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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