Branding
Friday June 11, 2021 By David Quintanilla
I Carpini Brand Identity Communicates The Poetry Behind Their Wines | Dieline


The brand new packaging for I Carpini, designed by Drogheria Studio, is pouring with calm and constructive power. Every label is called after a poem after which graphically interpreted by the stamping impact. This enables every label to be crammed with poetic visuals and a deeper stage of romance that rivals Shakespeare’s stage of emotion. Every label for the wines is actually a visible expertise. To drink I Carpini is to know romance.


Editorial photograph

I Carpini is a vineyard characterised by a holistic strategy. Their winery is positioned on the Tortonesi Apennines, in an uncontaminated context, the place the winemakers handle the ecosystem respecting the biodiversity. For I Carpini vinery wine manufacturing means time, care, and closeness to the land. Not following the usual processes, it’s the wine maker that chooses himself the very proper second wherein the wine is prepared. The brand new model identification we designed for them, desires to speak all of the poetry behind their wines, composed by endurance, stability and the respect for the character. Specifically, every label is called after a poem that we’ve got interpreted graphically and re-created utilizing handcrafted stamps to remain close to the earth-bound soul of the product.

Editorial photograph

The time is among the important facets characterising the manufacturing means of I Carpini wine. A peaceful and constructive time the place the areas are essential. The emblem, outlined by two circles, communicates the rotation and the passing of the time required by the wine to seek out its perfection and may also be considered as a glass seen in perspective from above. It’s a dynamic brand and within the model identification presents 4 totally different rotations, every one for each winery, displayed on the kin labels and simulating the idea of the time and the lunar phases. The labels have been designed utilizing the stamp method. For every label, we designed a determine that illustrates the identify of the wine and its historical past. The names of the wines come from poems, so we wished to visually describe all of the romance behind them. These stamps had been then inked and pressed on paper after which processed digitally, however with out shedding the fabric taste obtained with this system.

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph



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