Friday April 9, 2021 By David Quintanilla
How Video is Influencing Consumer Decision-Making in 2021 [Infographic]

In 2021, video continues to be a strong device to attach and interact along with your prospects – however with the vast majority of manufacturers transferring their choices on-line, it is no suprise that consumers habits have also changed.

So, the place are customers searching for now, and is video nonetheless influencing their buy selections?

To offer extra perception, the staff at Animoto just lately surveyed 580 customers. 

Listed below are a few of their key findings:

  • 93% of customers mentioned video is useful when buying a product
  • Shoppers mentioned video was their #1 favourite sort of content material from manufacturers on social media
  • Fb, Instagram, and YouTube are the highest three platforms customers use to search out essentially the most new services or products
  • When studying a couple of new services or products, customers want video over studying a couple of product or photographs

Take a look at the infographic beneath for extra key developments, ideas, and inspiration.

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