Marketing
Wednesday April 14, 2021 By David Quintanilla
How to Use WhatsApp for Business: Tips and Tools


Whilst you’ve most likely already included platforms like Twitter and Fb in your social media strategy, WhatsApp may very well be equally as necessary to your model.

That’s proper: WhatsApp isn’t only for texting your coworkers or video chatting with your loved ones in a distinct metropolis. It may be used for enterprise, too.

WhatsApp Business was created particularly with small enterprise homeowners in thoughts. It could possibly enable you to join together with your prospects and assist them with quick, customized customer support.

For those who’ve by no means thought-about including a WhatsApp Enterprise account into your model’s social technique, we’ll discover why that is perhaps a good suggestion.

What is WhatsApp?

WhatsApp is a messaging app, like Facebook Messenger or We Chat.

The cell app makes use of the cellphone’s Web connection to allow you to talk with different WhatsApp customers, making it an reasonably priced various to worldwide calling or texting.

WhatsApp was an impartial messenger firm when it launched in 2009, however Facebook acquired it in 2014. As of 2021, it’s nonetheless owned by Fb.

Folks use WhatsApp for enterprise or private use as a result of:

  • It’s free. The one costs you may get are information roaming costs.
  • It’s dependable. So long as you’re linked to wi-fi or have cell information, you need to use WhatsApp to speak with customers all around the world.
  • It’s extensively out there. There are WhatsApp customers in 180 completely different nations.
  • It’s not nearly texting. You should utilize WhatsApp for voice messages, calls and video calls, in addition to sharing pictures, movies, paperwork, or your location.

8 WhatsApp stats you most likely didn’t know

The numbers converse for themselves.

1. WhatsApp is the preferred cell messenger app on the planet

2 billion folks worldwide use WhatsApp a minimum of as soon as per thirty days.

This locations WhatsApp forward of different common messenger apps: Fb Messenger with 1.3 billion customers and WeChat with 1.2 billion customers.

social media platforms monthly active users in millions

Supply: Statista

2. WhatsApp is the third most-used social media community on the planet

It’s behind solely Fb and YouTube for worldwide recognition.

the world's most-used social platforms

Supply: Hootsuite

3. 58% of WhatsApp customers use the app greater than as soon as every day

The truth is, within the USA, the common individual makes use of it 143 times a month.

4. As of 2019, WhatsApp had greater than half a billion every day energetic customers

That’s an increase from 450 million on the finish of 2018.

5. Most of WhatsApp’s new customers in 2020 are within the USA

Following the States, the nations with the most WhatsApp downloads in 2020 had been Brazil, the UK, India, then Mexico.

social platforms number of downloads in millions

Supply: Statista

6. 27% of American WhatsApp customers are ages 26 to 35

American WhatsApp users demographics

Supply: Statista

7. WhatsApp largely is used to maintain in touch with family and friends

That’s why 82% of Americans use the app. Different common causes embody strengthening knowledgeable community (13%) and getting leisure (10%).

8. Essentially the most WhatsApp calls ever made was New Yr’s Eve 2020

A file 1.4 billion video and voice calls had been made utilizing WhatsApp on December 31, 2020.

The way to use WhatsApp for enterprise

Whereas solely 4% of American WhatsApp users downloaded the app to observe manufacturers or firms, there’s nonetheless enormous worth in utilizing WhatsApp for your corporation.

WhatsApp Enterprise was built specifically with the small business owner in thoughts and affords specialised options that may enable you to join together with your prospects.

To get began, you want a WhatsApp Enterprise account. For those who don’t have one but, observe these easy step-by-step directions.

The way to create a WhatsApp Enterprise account

1. Obtain the WhatsApp Enterprise app for Android or iPhone

Discover the app on the App Store or Google Play, or download it via WhatsApp’s site.

download WhatsApp business app

2. Conform to the phrases and situations

WhatsApp business terms and conditions

3. Enter your corporation’s cellphone quantity

enter business phone number

4. Fill in your particulars

After you enter your cellphone quantity, you’ll robotically be directed to this web page. Fill within the important particulars like your corporation identify, add a profile image and choose a class that finest describes your corporation.

fill in details on business profile

5. Study extra in regards to the WhatsApp enterprise instruments

Within the subsequent step, you possibly can find out about establishing a product catalog in your ecommerce or automated messaging.

explore business tools

You may also skip the tutorial and go straight to settings.

business tools settings

Earlier than you progress on to superior options like automated messaging, be sure so as to add extra details about your corporation. You possibly can handle addresses, hours and web sites within the Enterprise Profile class in settings.

edit business profile

6. Now, begin connecting together with your prospects

That’s it! Now that you know the way to create a WhatsApp account for your corporation, you can begin utilizing the messenger app to speak with prospects.

4 nice makes use of of WhatsApp for enterprise

So, why must you use WhatsApp as a enterprise proprietor? Listed below are 4 issues the app may enable you to with.

Elevate your customer support

With a WhatsApp Enterprise account, you may make your social media customer service extra environment friendly and private.

On high of serving as a channel for direct messaging, WhatsApp Enterprise has a number of instruments that you need to use to raise communication with prospects:

  • Quick Replies. Save solutions to generally requested questions as templates and arrange shortcuts. This will provide you with again the time you’ll spend typing out the solutions to repeating questions. And, your prospects will get their questions answered sooner.

  • Labels. Use labels to arrange and categorize customers and messages. It will enable you to kind messages by urgency and acknowledge returning prospects. You should utilize pre-programmed labels or create new ones that make sense for your corporation.

business tools labels

  • Away Messages and Greeting Messages. Arrange these automated messages so your buyer will get a response instantly, even in case you’re unable to reply. This can be a nice option to set expectations for response occasions if a buyer reaches out outdoors of your corporation hours.

On high of all this, it’s merely straightforward and reasonably priced to speak with worldwide prospects through WhatsApp Enterprise.

Showcase your merchandise in a catalog

You possibly can consider WhatsApp Business’s catalog tool as a cell storefront. It lets your prospects browse your merchandise with out leaving the app.

This instrument is helpful for highlighting new merchandise, seasonal collections or bestsellers.

Listed below are a number of key info in regards to the catalog:

  • You possibly can add a most of 500 services or products.
  • Every services or products can embody a title, value, description, product code and hyperlink to the product in your web site.
  • Every product has a picture.
  • You possibly can share hyperlinks from the catalog in WhatsApp conversations.

Talk with colleagues or workers

WhatsApp Enterprise isn’t only for speaking with prospects. It’s additionally a helpful option to keep in contact with workers. The truth is, messenger apps like WhatsApp are utilized by 79% of pros for communication at work.

platforms used for communicating at work

Supply: Digital 2020

The group chat characteristic enables you to message with as much as 256 folks at one time. It’s potential to ship PDFs and different paperwork over WhatsApp enterprise. Information might be as much as 100MB.

Community with different professionals

Lastly, you utilize WhatsApp to speak with others in your trade. The app’s video name instrument can be utilized in knowledgeable networking capability, identical to Zoom or Skype.

You possibly can even sync WhatsApp Enterprise together with your desktop, so these skilled networking calls might be performed out of your workplace laptop quite than your cellphone.

4 helpful Whatsapp enterprise instruments

Sparkcentral by Hootsuite

Sparkcentral makes customer support conversations a breeze. It’s an automatic messaging platform, perfect for managing excessive volumes of messages.

Sparkcentral affords chatbots and AI options that assist companies automate customer support throughout social platforms — multi functional dashboard. It really works with WhatsApp, in addition to Fb Messenger, WeChat, Instagram and extra.

WhatsAuto

WhatsAuto is one other resolution you need to use to construct higher auto-replies. WhatsAuto enables you to create a chatbot, schedule auto-replies and simply flip auto-replies on and off.

WhatsAuto

Supply: Google Play

Cleanup for Enterprise WhatsApp

Obtain this business tool in case you don’t wish to spend time manually deleting outdated information off of WhatsApp. Cleanup makes cleansing up WhatsApp Enterprise straightforward — you possibly can choose a number of information without delay and shortly delete outdated photographs, movies, audio information, notes and profile footage. The app works offline, too.

Standing Saver For WhatsApp Scan

This app makes managing your corporation’s WhatsApp contact record straightforward. Use it to import WhatsApp contacts into your iPhone, merge duplicate contacts and join with somebody on WhatsApp with out including them as an official contact.

So, there you’ve got it! Now you understand why WhatsApp may very well be an important instrument for your corporation. Don’t overlook: messenger apps like WhatsApp Enterprise are nice methods to raise customer support, and enhance communication with each your prospects and your group.

Save time constructing an environment friendly buyer assist system on social media with Hootsuite. Reply to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. Strive it free at the moment.

Get Started

Simply handle all of your social media in a single place and save time with Hootsuite.





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