Marketing
Wednesday May 26, 2021 By David Quintanilla
How to Use Instagram Reel Insights to Make Better Reels


A current Instagram replace contains what manufacturers and creators have been ready for — Reels Insights.

Since their introduction in 2019, Reels have grow to be an integral a part of Instagram’s ecosystem. They now sit entrance and heart within the app, simply accessible from the house web page, account pages and Discover web page.

And Instagram’s efforts to advertise Reels are paying off. Increasingly more manufacturers and influencers are experimenting with the format. However, as the thrill round it grows (there are at present 169,000 Google searches for the phrase “Instagram Reels” per thirty days!), entrepreneurs have unsurprisingly grow to be wanting to measure their efficiency.

Main as much as the current replace, the one solution to test in on Reel efficiency was to:

  • Go to the Reels tab in your account to see the variety of views every Reel bought (displayed on the backside of every thumbnail)
  • Open a person Reel to see what number of likes and feedback it acquired

Viewing Instagram Reel view count, like count and comment count

And whilst you can nonetheless use these steps for a fast test on a particular Reel, it’s now doable to measure and monitor the efficiency of your bigger Reels technique through Instagram Insights.

Maintain studying to be taught extra about:

  • The definition of Reels analytics
  • Causes you need to monitor Reels analytics
  • Helpful Reels metrics
  • Navigating Reels Insights within the Instagram app

We’ve additionally put collectively an inventory of 4 ideas for utilizing Reels insights to make higher content material.

What is Reels analytics?

Reels analytics is the process of tracking, collecting and analyzing data to understand the performance of your Reels.

In-depth analytics can help you make better informed creative decisions and build more engaging content strategies. On a higher level, this can help you get to know your audience better and allocate your time and money to tactics that work for them.

Reels analytics are part of Instagram analytics and must be included in your Instagram studies in addition to your bigger social media studies.

(In the event you need assistance constructing your social media report, check out our free template.)

Why is monitoring Reels analytics vital?

As with all social media analytics, monitoring the efficiency of your Reels can assist you be taught out of your wins, establish alternatives and enhance your efficiency over time.

Reels analytics can assist you perceive:

  • What your viewers likes and dislikes
  • When you need to publish your Reels for greatest attain and engagement
  • Which calls to motion resonate together with your viewers
  • Which AR filters, results and music tracks are doing it for you

Intently monitoring Reels Insights may even provide help to acknowledge patterns and see if spikes in Reel efficiency can have an effect on your total Instagram engagement.

(In case you missed it, some entrepreneurs imagine that Instagram rewards accounts that actively publish Reels with larger total visibility. Our team ran an experiment to find out if that’s true.)

Reels analytics metrics

When determining whether or not a Reel was profitable or not, you need to have a look at the next metrics:

Instagram Reels attain metrics

  • Accounts Reached. This metric tells you what number of distinctive Instagram customers noticed your Reel at the very least as soon as.
  • Performs. That is the variety of instances your Reel has been performed. It could possibly be larger than the variety of accounts reached, since some customers might watch your Reel greater than as soon as — which I’d assume is the case for this Reel of three cows smooching a pet:

Instagram Reels engagement metrics

  • Likes. This metric tells you what number of customers appreciated your Reel.
  • Feedback. The variety of feedback on a person Reel.
  • Saves. The variety of instances your Reel was bookmarked.
  • Shares. The variety of instances Instagram customers shared your Reel to their story or despatched it to a different consumer.

Tips on how to view Reels Insights

To entry Instagram Insights, go to your account within the cellular app, then faucet the Insights button under your bio:

Accessing Instagram Insights from account page

Observe that Insights are solely accessible for skilled accounts. However don’t fear! You may swap to a Creator or Business account in your settings — it solely takes a minute and even model new accounts with small followings can do it.

Then, head to Accounts Reached the Overview part:

The Reach section in Instagram Insights

Reels analytics at the moment are included within the Attain breakdown. In keeping with Instagram, that is meant to supply Instagram customers with a greater understanding of how Reels contribute to an account’s efficiency.

Two phone screens with Instagram Insights graphs illustrating an account's reach

Supply: Instagram

To test in on the efficiency of a particular Reel, open the Reel out of your profile, then faucet the three dot icon within the backside proper of the display, then faucet Insights.

phone screen with individual instagram reel performance stats

Supply: Instagram

Tips on how to use Instagram Reels analytics to make higher Reels

Now that you understand the place to search out your Reels analytics and why you need to monitor Reels efficiency, it’s time to place all these findings to work.

Listed below are 4 ideas for utilizing Reels analytics to make higher content material:

Tip #1: Take a look at totally different Reel types

To make good Reels, it’s good to… watch loads of Reels. With out a really feel for what’s trending, you should have bother discovering a method that works to your model.

However what if what you like doesn’t essentially resonate together with your viewers?

The important thing to discovering one of the best visible types, filters, results and tendencies to your model is testing. And now that you’ve got entry to Reels Insights, you possibly can drive extra insights out of your exams.

Earlier than, you can solely base your efficiency assumptions on feedback and likes. However a excessive variety of feedback isn’t at all times a very good factor — a few of them is likely to be damaging. Take the feedback from an enormous grocery chain’s kitchen hack Reel for instance:

Instagram Reel comment section

With the 2 new engagement metrics, you should have a greater understanding of what number of customers really beloved your content material (sufficient to reserve it for later or share with pals). Once you publish a Reel that will get loads of likes, feedback, saves and shares, you’ll know that one thing is working!

Tip #2: Take a look at totally different Reel lengths

Instagram at present lets all customers create 15 and 30 second lengthy Reels, with choose accounts accessing 1 minute Reels.

Much like testing totally different tendencies and results, you may need to take a look at totally different Reel lengths to see what your viewers responds to greatest.

Tip #3: Take a look at totally different audio choices

Instagram gives many various choices for including audio to Reels. You may:

  • Use the unique audio out of your video clip
  • Add voiceover to your video
  • Use a textual content to speech generator
  • Use a saved audio monitor — a track or a viral snippet, like within the instance under from McDonald’s:

With entry to Reels Insights, you possibly can check out totally different choices and see if a few of them are likely to work higher than others.

Accessibility tip: No matter your alternative, be sure so as to add captions to your Reels so that everybody can take pleasure in them!

Tip #4: Take a look at totally different instances and days to publish

This can be a large one. Enhanced Reels analytics can assist you pin down one of the best day of the week and time of day to publish your Reels for optimum attain and engagement.

The thought is easy — take a look at totally different posting instances and watch your outcomes carefully to search out out what time works greatest for you and your viewers. That approach, you’ll by no means “waste” an awesome Reel by posting it when your viewers just isn’t on-line!

(Take a look at our post about the best times to publish on Instagram to set all of your Instagram content material up for fulfillment.)

 





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